Proven SaaS Executive to Lead Next Phase of Growth for
Provider of Tools for the Creator Economy
LAS
VEGAS, April 25, 2024 /PRNewswire/ -- Genesis
Digital, LLC, a leading provider of Software-as-a-Service (SaaS)
tools for the creator economy, including Kartra and WebinarJam,
announced the appointment of Darren
Hakeman as its Chief Executive Officer, effective
April 2, 2024, to drive the company
in its next phase of growth. Hakeman previously served as President
of the company since March 2022 and
replaces Sarah Jenkins, one of the
company founders, who remains on the Board of Managers.
Prior to joining Genesis Digital, Hakeman led Strategy and
Corporate Development for 8x8, Inc., a SaaS provider of
communication and customer experience solutions. At 8x8, Hakeman
helped transform the company from a siloed solution vendor for
small businesses into a leading fully-integrated cloud
communications platform for small, midmarket and enterprise
customers through the acquisition and integration of 8 companies
and scaling of ARR by 5x to more than $500m. Previously, Hakeman has held
executive-level roles in product management, marketing, engineering
and professional services at Lockheed Martin and Savi
Technology.
"We've made significant progress over the last 24 months
building out our executive team, strengthening our software
platform, and establishing an operational cadence and culture of
accountability to fuel our next stage of market expansion. Darren's
combination of SaaS growth experience, operational rigor and
analytics-driven decision making is an ideal fit as we pursue
market opportunities within the rapidly expanding $250B creator economy," said Vik Verma, Executive Chairman. "I want to thank
Sarah for her vision and guidance over many years and her ongoing
support as she continues on the Board of Managers."
"With more than 25,000 customers, a highly efficient and
profitable product-led-growth (PLG) model, and a tremendous
untapped market opportunity, Genesis Digital is in a unique
position to help everyone convert their knowledge and expertise
into online revenue by delivering the most complete and easiest to
use solutions for digital content creators. I look forward to
working with our talented leadership team to advance Genesis
Digital's mission of shaping online business together," said
Hakeman.
About Genesis Digital
Genesis Digital empowers content creators, coaches and experts to
earn revenue from sharing their knowledge online. With its platform
of SaaS solutions, including Kartra, WebinarJam, and EverWebinar,
Genesis Digital provides a suite of tools for the creator economy
that cover the full lifecycle from content creation, automated
marketing, sales, support and analytics. Genesis Digital serves
more than 25,000 customers worldwide and has processed more than
$1B in transactional revenue through
its platform.
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SOURCE Genesis Digital, LLC