Multi-platinum selling artist Future
encounters celebrated director Taika Waititi, who returns for
his second campaign, in a sensational new short
film to herald the launch of Belvedere Vodka's new luxury
expression, Belvedere 10
NEW
YORK, April 23, 2024 /PRNewswire/ -- Belvedere
10 is a beacon of luxurious style and flawless character. Encased
in a striking, sculpted pure white bottle, this singular spirit is
a statement of opulence. Utterly uncompromising in craft of recipe
and design, Belvedere 10 is sheer liquid brilliance. Which is
the perfect platform for this new campaign.
Hold onto your cowboy hats
Belvedere Vodka's latest campaign stages an intriguing ensemble
that includes two white 70's Rolls Royce's, crocodile boots, a
dilapidated hacienda turned night club, a New Zealand cowboy, a banging soundtrack, and
the legendary Future. What they share in common is the swagger of
this cinematic spectacle that let the good times roll.
The three minute-length director's cut opens on Future cruising
in style along a dusty road at sunset. What follows is an
atmospheric and humorous set piece showcasing Future in search of
the new and elusive Belvedere
10. The highlight is a memorable
face-off between Future and Taika Waititi, who
directed the campaign and is featured in it, executing an intricate
and coded handshake. Their rhythmic moves are deployed with
perfection that seals the deal between them, ultimately unlocking
access to a bottle of Belvedere 10.
The all-star campaign is styled by Vogue
Australia Editor-in-Chief, Christine
Centenera. Photography by Atiba
Jefferson who is one of the world's premiere skateboard and
culture photographers. Grammy award-winning Producer ATL Jacob,
known for his frequent collaborations with Future, curated the
original soundtrack.
Talking about the making of the campaign, Future said, "I
loved that there was a readiness to craft something unedited,
genuine, and resolute. I appreciated the concept that you cannot
feign it; you must genuinely embody it. This campaign delivers its
message unapologetically. It balances simplicity with architectural
extravagance, much like Belvedere 10." Taika Waititi, who
not only directs the campaign but shares the limelight alongside
Future, said, "There is a fine line that allows humor and
rebelliousness to exist within luxury. This campaign embodies a
rare moment where this intersection meets. There is no
doubt Belvedere is one of the coolest alcohol brands in
the world."
A tribute to an unmistakable sense of style
Future, a forward-thinking creative, has transformed the realms
of music and entertainment with his imaginative brilliance. His
innovative ideas have had a profound impact, extending his artistic
influence far beyond the boundaries of music into the wider
tapestry of modern
culture. Belvedere and Future both appreciate the
significance of staying true to one's authentic self, while
embracing a distinctive sense of style. Belvedere 10 and Future
seamlessly weave together elements of culture, style, and opulence
in an unabashed celebration of self- assured elegance.
Belvedere 10 is an attitude,
a way of life
A modern icon of brutalist elegance that celebrates the liquid
it holds. Belvedere 10 stands at an extravagant ten levels tall, in
tribute to the spirit's meticulous 10-step creation process. The
white hue reflects the liquid's purity, whilst its chiseled facets
give a diamond-like sparkle – a nod to the precious organic
Diamond Rye used to make the
spirit.
Produced by:
Hungry Man and Bandits
ABOUT FUTURE
If you want to know where the culture's
going next, just watch and listen to the iconic Atlanta rapper, singer, and producer, Future.
He went from cooking up beats in a basement for the Dungeon Family
to generational superstardom with a presence looming from the
streets all the way to The Met Gala. He literally brought trap into
the White House as President Barack
Obama rapped along to his quintuple-platinum banger
"Jumpman" [with Drake]. He has collected dozens of multiplatinum
certifications and reached rarified air as one of only a handful of
rappers to achieve Diamond status for 2020's "Life Is Good" [feat.
Drake], affirming him as one of the best-selling acts of all-time.
Not to mention, he carved out a place in the history books as
"the first artist to release two Billboard Top 200 number
ones in consecutive weeks." Along the way, he adorned
the covers of Billboard, Clash, GQ, Rolling
Stone, The Source, XXL and more in addition to
delivering show-stopping performances on Saturday Night
Live and Ellen. In 2019, he garnered a GRAMMY® Award in
the category of "Best Rap Performance" for "King's Dead"
alongside Jay Rock, Kendrick Lamar, and James Blake. Kanye
West sought him out as Executive Producer on the
headline-making Donda 2 in addition to appearing on two
tracks. He also pulled up on Gunna's "Pushin P" with Young Thug,
appearing on yet another chart-busting banger. Future looked ahead
again on his ninth full-length album, I Never Liked You.
Upon arrival, it marked his 8th #1
album on the Billboard 200
with the most seven-day sales of
his illustrious career so far
and took home the "Best Melodic Rap Performance" GRAMMY® Award for
the massive breakout single "WAIT FOR U" alongside Drake and Tems.
In addition to praise from Billboard, Complex, and
Rolling Stone, Vulture hailed it as
"both instantly recognizable and easily
distinguishable from
past works," and GQ went as
far as to crown him "the best rapper
alive."
ABOUT BELVEDERE VODKA
Famous for its commitment to craft and excellence, Belvedere
Vodka is produced in one of the world's longest operating Polish
distilleries that has been making vodka since 1910. Belvedere is
globally celebrated for its modern and stylish attitude that has
redefined vodka since it was first launched. Belvedere's
distillers draw from a 600-year Polish vodka-making history to
artfully craft rye into an extraordinary vodka of distinct taste
and character.
Drink responsibly.
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SOURCE Belvedere Vodka