Visionary marketing leader brings experience
with Philips and McKesson to new role
BELMONT,
Mich., April 23, 2024 /PRNewswire/
-- AvaSure®, a market leader in acute virtual sitting and
virtual nursing, proudly announces the appointment of Paula Cobb as Vice President of Marketing. Cobb
joins AvaSure to spearhead the company's marketing strategy,
amplify AvaSure's presence, and share its proven clinical and
financial results on a broader scale.
"We are thrilled to welcome Paula
Cobb to the AvaSure team," said Adam
McMullin, CEO of AvaSure. "Her unparalleled expertise in
marketing and strategic communication will be instrumental as we
continue to expand our portfolio and deepen the strategic impact
for our large customer base. With Paula's leadership, AvaSure is
positioned to amplify our impact by reaching a broader audience and
showcasing the tangible benefits of our solutions."
Cobb brings a wealth of marketing experience to AvaSure, having
previously served as Vice President of Enterprise Marketing at
Blackbaud, where she led groundbreaking campaigns for Fortune 500
accounts in financial services, healthcare, and sports and
entertainment.
Prior to her role at Blackbaud, Cobb held leadership positions
at DayTwo, Philips, and McKesson, consistently demonstrating a
strategic vision aligned with AvaSure's mission to transform
healthcare through innovation and technology. She brings deep
expertise aligning with technology leaders in healthcare systems to
ensure the adoption of health tech solutions that deliver
value.
"I am honored to join AvaSure and contribute to its mission of
improving patient care," said Cobb. "AvaSure's commitment to
delivering proven clinical and financial results sets it apart in
the industry, and I am excited about the future of virtual care and
expanding our impact. I am passionate about solutions that
positively influence and augment the clinical experience. AvaSure's
strategy and highly satisfied customer base has me thrilled to
return to the industry."
In her new role, Cobb will lead AvaSure's marketing team in
showcasing the company's strong clinical messaging and engaging
with IT stakeholders.
Further, AvaSure has expanded its marketing team with the
addition of Lauren Peer, Senior
Director of Product Marketing. Peer further solidifies the
company's position as a trailblazer in healthcare innovation while
bringing a wealth of knowledge from her time leading marketing
teams in emerging technology at Cerner, Hillrom, and Becton Dickinson.
AvaSure recently unveiled significant new enhancements to its
intelligent virtual care platform by adding AvaSure Episodic and
AvaSure Analytics, advancing the company's commitment to
future-proof healthcare facilities and enhance the speed and
efficiency of patient care.
To access headshots:
Paula Cobb: click here
Lauren Peer: click here
About AvaSure
AvaSure® is an intelligent virtual care platform that healthcare
providers use to engage with patients, optimize staffing, and
seamlessly blend remote and in-person treatment at scale. The
platform deploys AI-powered virtual sitting and virtual nursing
solutions, meets the highest enterprise IT standards, and drives
measurable outcomes with support from care experts. AvaSure
consistently delivers a 6x ROI and has been recognized by KLAS
Research as the #1 solution for reducing the cost of care. With a
team of 15% nurses, AvaSure is a trusted partner of 1,100+
hospitals with experience in over 5,000 deployments. To learn more,
visit www.avasure.com.
Media contact: Amendola Communications, Marcia G. Rhodes, mrhodes@acmarketingpr.com
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SOURCE AvaSure