The company reaffirms its commitment to this
global event
by introducing the new illy Art Collection Biennale Arte 2024
during an event at the Procuratie Vecchie in Piazza San Marco
VENICE,
Italy, April 18, 2024 /PRNewswire/
-- illycaffè continues its support for the Venice Art Biennale
themed "Stranieri Ovunque – Foreigners Everywhere." This
partnership sees a fresh addition with the unveiling of
a new illy Art Collection featuring works by four emerging
Latin American artists, selected by the curator of Biennale
Arte 2024, Adriano Pedrosa,
from among the exhibitors. Once again, the iconic illy cups serve
as a canvas for expression, this time showcasing the creativity of
Guatemalan artist Paula
Nicho, Peruvian artist Rember Yahuarcani,
Colombian artist Aycoobo, and the Brazilian collective
Mahaku. Their creations reflect the rich cultural heritage
of their respective homelands. The collection has been presented
alongside the artists and the curator of Biennale Arte 2024 at an
event held at the Procuratie Vecchie in Piazza San Marco. The
Home of Human Safety Net has been transformed to echo the
themes of the four cups, immersing visitors in the lush Amazonian
forests of Aycoobo, the natural geometries of Mahku, the vibrant
floral landscapes of Paula Nicho's
Guatemala, and the colorful
contrasts of Rember Yahuarcani's Peru.
"The new illy Art Collection echoes the Biennale's theme by
celebrating those who are foreign or distant," says
Cristina Scocchia, CEO of
illycaffè. "Through contemporary art, it promotes
dialogue, inclusion, and respect for all cultures underlining the
importance of living in balance with nature. These values are
central to illycaffè's operations, where we prioritize people and
the environment throughout our supply chain."
The presentation of the illy Art Collection was attended by
renowned figures including Tamu
McPherson, Candela Pelizza,
Vera and Viola Arrivabene, Alex
Riviere, Sveva Alviti,
Marina and Sandro Ksandr,
Cosima Auermann, Marilies Pia
Pfeifhofer, and Ildo Damiano together with the Chairman of
illycaffè Andrea Illy with his wife
Elisabetta, and the CEO Cristina
Scocchia.
The title of the Biennale Arte "Stranieri Ovunque - Foreigners
Everywhere" is also a stimulus to reflect on the many facets that
each of us gives to this term, to the importance of inclusion. To
symbolize the idea of openness to all foreigners in Venice and around the world, illycaffè has
decided to give an unforgettable experience to the city that is the
symbol of the Biennale and to those who populate it during its days
dedicated to art. In the evocative setting of Giardini Reali of
Venice, the young Italian
composer and pianist Alessandro
Martire performed a solo concert: the notes of the piano
accompanied the audience that crowded the late afternoon in
Venice.
illycaffè is an Italian family-owned company,
founded in Trieste in 1933 which has always set itself the
mission of offering the best coffee to the world. It produces a
unique 100% Arabica blend composed of 9 different ingredients. The
company selects only 1% of the best Arabica beans. Every day more
than 8 million cups of illy coffee are served in over 140 countries
around the globe, in the cafés, restaurants and hotels, in
single-brand cafés and shops, at home and in the office, in which
the company is present through subsidiaries and distributors.
Since its foundation, illycaffè has oriented its strategies
towards a sustainable business model, commitment that it
strengthened in 2019 by adopting the status of Benefit Company and
in 2021 becoming the first Italian coffee company to obtain the
international B Corp certification. Everything that is "made in
illy" is about beauty and art, the founding principles of the
brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection
cups, decorated by over 130 international
artists, or coffee machines designed by internationally
renowned designers. With the aim of spreading the culture of
quality to growers, baristas and coffee lovers, the company has
developed its Università del Caffè which today holds courses in 23
countries around the world. In 2023, the company had a turnover of
€595,1 million. The illy single-brand network has 159 points
of sale in 30 countries.
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SOURCE illycaffè