Ipsos acquires Maritz’s Mystery Shopping business
February 03 2020 - 11:52AM
Ipsos acquires Maritz’s Mystery Shopping business
Paris, 03 February 2020 – Ipsos is pleased to announce the
acquisition of the Mystery Shopping business of the Maritz group,
one of the largest mystery shopping service providers in North
America.
The operation follows Ipsos’ relentless focus on answering its
clients’ core business questions and the ambition to lead the way
in providing Mystery Shopping services globally.
Staffed by over 150 employees, Maritz’s Mystery Shopping
business has been operating for over 35 years, mostly in North
America. The company has a substantial portfolio of blue-chip
retail clients in Oil and Gas, Automotive, and Banking,
complementary to Ipsos’ client base.2019 revenues of this division
were slightly above 15 million usd.
By way of this transaction, the employees, shopper panels, and
client contracts of the Maritz’s Mystery Shopping business will be
transferred to Ipsos, effective 31 January 2020.
Nick Mercurio, Ipsos’ leader in the USA for the Channel
Performance Service Line will head the expanded North America
mystery shopping activities, under the leadership of Craig Bradley,
Ipsos Global Channel Performance Service Line Leader.
Didier Truchot, Ipsos Chairman & CEO, said: “This
acquisition will significantly expand Ipsos’ Mystery Shopping
offer, improving our operational capabilities and consolidating our
North American and global clients. It is a proof of our commitment
to meet the needs of our clients who seek better customer service
performance across all retail channels. We welcome the experienced
researchers, new client relationships, and new capabilities”.
Mike Sinoway, MaritzCX CEO, commented: “We are very excited
about this opportunity for our mystery shoppers, employees, and
customers to move forward as part of Ipsos. The opportunity
to collect meaningful service improvement insights are higher than
ever with mystery shopping, and the future looks bright as our
network, technology, and employees join a market leader that
is investing significantly in this area.”
ABOUT IPSOS
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data coming from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help
our 5,000 clients navigate with confidence our world of rapid
change.
Founded in France in 1975, Ipsos is listed on
the Euronext Paris since July 1st, 1999. The company is part of the
SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com
- Press Release - Acquisition Maritz Mystery Shopping
business
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