Bounty, Head & Shoulders, Old Spice & Other Iconic Procter & Gamble Brands Invite America to Co-Create Its First-Ever Interac...
January 30 2020 - 1:00PM
Business Wire
Sofia Vergara, Isaiah Mustafa, Rob Riggle and a
Lineup of Iconic P&G Brand Ambassadors Come Together in This
Innovative Online Experience Launching Today
For the first time in its history of Super Bowl ads, P&G
will bring together seven of its iconic brands in a TV commercial
co-created by people across the country starting today by visiting
the interactive site WhenWeComeTogether.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200130005715/en/
Visitors to WhenWeComeTogether.com will
be able to direct the action in real-time to select how they want
to see Head & Shoulders’ spokesperson Sofia Vergara and her
guests come together to tackle an epic Super Bowl party messy
surprise. (Photo: Business Wire)
Visitors to WhenWeComeTogether.com will be able to direct the
action in real-time to select how they want to see Head &
Shoulders’ spokesperson Sofia Vergara and her guests come together
to tackle an epic Super Bowl party messy surprise. The most popular
scenarios chosen among viewers will then be featured in a 60-second
ad that will be dynamically created just minutes before it airs
during the fourth quarter of Sunday night’s game.
The star-studded guest list attending #SofiasSuperBowlParty
includes: Rob Riggle, Troy Polamalu, Isaiah Mustafa, Busy Philipps,
and Manolo Vergara. P&G’s Bounty, Mr. Clean, Febreze, Olay,
Charmin, Head & Shoulders, and Old Spice brands also make
appearances.
“While others ask fans to watch their ads, P&G brands are
asking America to create our ad in a way that’s never been done
before at the Super Bowl,” said Marc Pritchard, chief brand officer
at P&G. “We are re-inventing advertising through an interactive
experience that reinforces the benefits of our brands in a fun and
innovative way. We’re looking forward to seeing how fans live up to
the idea that when we all come together, it is amazing what we can
do.”
“My friends and family love a good Super Bowl party, and part of
the fun is the element of surprise – for the game’s outcome, and
for what happens when you bring people together,” said Sofia
Vergara. “One thing’s for sure – I’ve never had so many surprises
in one party as I did at this one!”
“I am living out a personal dream to be THE Quicker Picker Upper
at Sofia Vergara's Super Bowl party,” said actor and comedian Rob
Riggle, who dons two alter-egos fans can choose between to save the
party. “Fans get to choose things like how messy the party gets,
how yours truly shows up and how we all come together in the end. I
don’t even know how it will end, but I can tell you the Quicker
Picker Upper has never looked so good.”
The online experience is powered by an interactive video
technology platform created by eko. This is the first time eko
technology will be used to create a Super Bowl ad. “I’m thrilled
for eko to partner with P&G to transform the very idea of what
a campaign can be on the biggest night in advertising,” said eko
CEO Yoni Bloch. “Powered by eko, an ad becomes a choice-driven
experience: engaging, empowering and truly personalized.”
The creative team behind the Super Bowl party America will get
to direct was led by the Cincinnati-based agency, Grey Midwest.
“Grey Midwest has a great and long-standing partnership with
P&G. We are thrilled to be the lead creative agency on this
historic Super Bowl commercial – a first for Grey Midwest,” said
Tony Desjardins, managing director of Grey Midwest. “Producing a
seven-brand experiential and interactive ad in which America
creates the story line has been an exciting challenge. We are
privileged to have P&G trust our agency with this
first-of-its-kind Super Bowl ad.”
Don’t miss the opportunity to be part of the action! Starting
January 30, go to WhenWeComeTogether.com and help P&G
create their Super Bowl ad. Then, keep an eye out in the fourth
quarter of Sunday night’s game to see how many of your choices
appear in the 60-second ad that will represent the most popular
scenarios chosen among viewers.
To read more about our exciting multi-brand activation and other
participating brands in Super Bowl LIV, please visit our blog.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200130005715/en/
Erica Noble – P&G noble.ec@pg.com, +1-513-271-1793
Ross Lipschultz – Taylor PR
rlipschultz@taylorstrategy.com,+1-212-714-5719
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024