Through collaboration with like-minded partners, the brand
demonstrates an ongoing commitment to ingredient transparency and
more sustainable packaging – fostering healthy plants and hair.
Herbal Essences believes in the positive power of nature, the
important role plants play in the world’s future, as well as
plants’ role in developing haircare products. Therefore, the brand
is continuing its commitment to ingredient transparency and
sustainable packaging with a series of introductions and
improvements in 2020.
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Commitment to Ingredient Transparency
Herbal Essences understands that consumers want to make informed
choices about the products they use; that’s why the brand believes
in complete transparency when it comes to exactly what’s in our
bottles. As part of this commitment to ingredient transparency,
this month, Herbal Essences launched its new Potent Aloe Collection
with sustainably and responsibly sourced Aloe vera from Mexico. The
Collection contains real, high quality botanicals and plant
extracts that are authenticated by the Royal Botanic Gardens, Kew –
a world leader in botanical science.
“Herbal Essences continues to work with the scientists at the
Royal Botanic Gardens, Kew to confirm the identity of the brand’s
plant extracts,” shares Professor Monique Simmonds, Deputy Director
of Science for the Royal Botanic Gardens, Kew. “Not all plant
extracts are equal; how the plant is farmed, harvested and
extracted impacts the quality.”
Additionally, Herbal Essences is continuing to offer products
that meet the strict standards of the Environmental Working Group,
a non-profit, non-partisan organization dedicated to protecting
human health and the environment. With the launch of the Potent
Aloe Collection, Herbal Essences now offers six shampoos that meet
these standards and are free from the EWG’s “chemicals of concern.”
The brand also voluntarily discloses all product fragrance
components and is globally recognized as a PETA Cruelty-Free brand,
which means its products and ingredients are not being tested on
animals.
Ongoing Development of Sustainable Packaging
Herbal Essences understands the impact that packaging has on the
environment and continues to identify new packaging solutions that
promote sustainability. The brand is continuing its relationship
with recycling innovator TerraCycle by once again offering three
limited-edition Beach Plastic bottles, beginning in March at
Walmart and Dollar General. Twenty-five percent of each beach
plastic bottle is made with plastic waste directly collected from
oceans, rivers and other water ways. This bottle transforms
non-recyclable, plastic waste into recyclable plastic bottles. In
addition, the classic Herbal Essences Collections you know and
love, including Hello Hydration, Body Envy and Color Me Happy, are
now available in recyclable bottles.
“Transparency and sustainability continue to be at the core of
Herbal Essences’ innovation,” says Jennifer Thompson, Associate
Brand Director, NA Herbal Essences. “This year, we’re eager to
continue collaborating with partners with similar missions that
help us set new standards and help everyone experience the positive
power of nature.”
To learn more about the brand’s sustainability initiatives,
please visit
https://herbalessences.com/en-us/our-philosophy/sustainability.
About Herbal Essences
At Herbal Essences, we know it’s only natural to be different.
In fact, nature nurtures diversity and so do we. We protect
diversity in plants and embrace it in people and in our products.
We see beauty in all plants, all people and all places. And when we
don’t see it, we create it. We are committed to diverse
ingredients, inclusively designed products and partnerships with
experts and organizations that protect & preserve the planet
for all nature lovers. Now we’ve partnered with the Royal Botanic
Gardens, Kew, to endorse our real botanicals in Herbal Essences
bio:renew. We believe in the positive power of nature. We’re proud
to be naturally cruelty-free and acknowledged for it by PETA.
To learn more about Herbal Essences visit
www.herbalessences.com, or follow us on Facebook:
facebook.com/HerbalEssences, Twitter: twitter.com/HerbalEssences
and Instagram: @herbalessences.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About the Royal Botanic Gardens, Kew
The Royal Botanic Gardens, Kew is a world-famous scientific
organization, internationally respected for its outstanding
collections as well as its scientific expertise in plant diversity,
conservation and sustainable development in the UK and around the
world. Kew Gardens is a major international and a top London
visitor attraction. Kew’s 132 hectares of landscaped gardens, and
Wakehurst, Kew’s Wild Botanic Garden, attract over 2.5 million
visits every year. Kew Gardens was made a UNESCO World Heritage
Site in July 2003 and celebrates its 260th anniversary in 2019.
Wakehurst is home to Kew's Millennium Seed Bank, the largest wild
plant seed bank in the world. RBG Kew receives approximately one
third of its funding from Government through the Department for the
Environment, Food and Rural Affairs (Defra) and research councils.
Further funding needed to support RBG Kew’s vital work comes from
donors, membership and commercial activity including ticket
sales.
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version on businesswire.com: https://www.businesswire.com/news/home/20200128005155/en/
For Media Inquiries: Marina Maher Communications
Kennedy Levee klevee@hellommc.com 212-485-6848
Alaina D’Arcangelo adarcangelo@hellommc.com 212-485-1673
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