Adobe, The New York Times Company & Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content...
November 04 2019 - 1:00PM
Business Wire
At Adobe MAX, Adobe (Nasdaq:ADBE) today announced the Content
Authenticity Initiative, along with The New York Times Company
(NYSE:NYT) and Twitter (NYSE:TWTR), aimed at developing an industry
standard for digital content attribution.
The ability to provide proper content attribution for creators
and publishers is critical to ensure trust and transparency online.
Adobe, The New York Times Company and Twitter believe that creating
a long-term solution is a shared responsibility among creators,
technology, and media companies, and that joining forces will
accelerate progress.
“With the proliferation of digital content, people want to know
the content they’re seeing is authentic,” said Dana Rao, executive
vice president and general counsel, Adobe. “While this is a
formidable challenge, we are thrilled to be championing the
adoption of an industry-wide content attribution system, along with
The New York Times Company and Twitter. It is critical for
technology and media companies to come together now in order to
empower consumers to better evaluate and understand content
online.”
Adobe is developing an opt-in system that will allow creators
and publishers to securely attach attribution data to content they
choose to share. The framework is designed to let authors verify
their content so that they receive proper attribution and provide
consumers with an attribution trail to give them greater confidence
about the authenticity of the content they’re consuming. Adobe
demonstrated a prototype of its content attribution technology
embedded in Photoshop at Adobe MAX, the world’s largest creativity
conference.
“Discerning trusted news on the internet is one of the biggest
challenges news consumers face today,” said Marc Lavallee, head of
Research & Development, The New York Times Company. “Combating
misinformation will require the entire ecosystem—creators,
publishers and platforms—to work together. This initiative lays the
groundwork for doing that through open standards and
protocols.”
“Serving and enhancing global public conversation is our core
mission at Twitter,” said Del Harvey, vice president, Global Trust
and Safety, Twitter. “We're excited to work with Adobe and The New
York Times Company to find new and innovative ways to support our
existing efforts. Everyone has a role to play in information
quality and media literacy. Collaboration on issues as complex as
this is key—we welcome the partnership.”
Adobe, The New York Times Company and Twitter plan to kick off
the initiative at a summit along with a larger group of technology
and media companies in the coming months.
Companies interested in participating in the Content
Authenticity Initiative can learn more at
http://www.adobe.com/go/content-authenticity or contact
contentauthenticity@adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About The New York Times Company
The New York Times Company is a global media organization
dedicated to enhancing society by creating, collecting and
distributing high-quality news and information. The Company
includes The New York Times, NYTimes.com and related properties. It
is known globally for excellence in its journalism, and innovation
in its print and digital storytelling and its business model.
Follow news about the company at @NYTimesPR.
About Twitter, Inc.
Twitter, Inc. (NYSE:TWTR) serves the public conversation. People
come to Twitter to find out what's happening in the world and what
people are talking about right now. From breaking news and
entertainment to sports, politics and everyday interests, when
things happen in the world, they happen first on Twitter. Twitter
is available in more than 40 languages around the world. The
service can be accessed at twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter. Visit twitter.com/download for more information
on how to download the Twitter app.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20191104005730/en/
Rachel Beckerman Adobe beckerma@adobe.com
Angela He The New York Times Company angela.he@nytimes.com
Katie Rosborough Twitter krosborough@twitter.com
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