Oral-B Launches Its Smartest Innovation Yet: the GENIUS X With Artificial Intelligence Power Toothbrush
October 25 2019 - 9:09AM
Business Wire
The highly anticipated GENIUS X is the first
power brush equipped with artificial technology from Oral-B to
offer personalized, more advanced oral care
Oral-B, the innovation leader in oral care and number one
dentist-recommended brand worldwide, has once again brought at-home
oral care to new heights with the launch of GENIUS X, first
unveiled at CES earlier this year. The Oral-B GENIUS X with
Artificial Intelligence helps you brush for the right amount of
time without too much pressure regardless of your individual
brushing style so you get your best results every day.
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Oral-B launches its smartest innovation
yet: the GENIUS X with artificial intelligence power toothbrush
(Photo: Business Wire)
Oral-B has created an algorithm from more than 2,000 brushing
sessions to gain exclusive insights into brushing behaviors from
around the world. The data shows that everyone has a unique
brushing style-- almost like a thumb print. To ensure Oral-B is
providing consumers with optimal care no matter their brushing
style, the GENIUS X comes to market as the smartest power brush
available in our line-up, guiding users through a connected app,
which offers personalized feedback on the regions of the mouth that
require additional attention.
“By deepening our understanding of consumer behavior across 60
countries, Oral-B has been able to design products &
experiences that help coach consumers to build healthier brushing
behaviors,” said Carlos De Jesus, vice president, North America
Oral Care, Procter & Gamble. “The GENIUS X is just our first,
and very big, step into connected oral health. We know that oral
hygiene is a gateway to our overall health, and we will continue to
innovate devices that help people seamlessly monitor and support
their at-home care.”
Consumer research has shown that most people use either too much
pressure, don’t brush long enough or miss certain areas of the
mouth. The GENIUS X uses sensors to solve these common issues by
monitoring pressure, keeping track of brushing time, and detecting
the brush’s location and orientation. Data is sent to the Oral-B
app, which leverages the GENIUS X AI algorithm to identify in
real-time where users are brushing. The algorithm combines the
knowledge of thousands of human brushing behaviors to assess
individual brushing styles and coach users to achieve better
brushing habits.
Along with its AI capabilities, the GENIUS X features Oral-B's
signature round brush head modeled after professional dentist tools
and designed for an optimal clean. The brush head also has a
three-movement combination to effectively remove plaque: oscillate,
rotate and pulsate.
Designed with modern-day needs in mind, the GENIUS X comes
complete with a sleek travel case that charges both the brush and a
USB device, such as a smartphone, to make traveling with a power
toothbrush easier than ever. Brushes are available in anthracite
black, black, orchid purple, sakura pink and white and are
available for purchase on OralB.com, Amazon.com, and
BestBuy.com.
For more information visit Oral-B online at
https://oralb.com/en-us/geniusx.
About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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Lindsay Server 203-887-8165
lindsay.server@citizenrelations.com
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