SHANGHAI, Oct. 15, 2019 /PRNewswire-PRWeb/
-- Continuing its expansion to provide the most comprehensive
view of the global toys market, The NPD Group, Inc. today announced
the launch of the company's Toys E-commerce Tracking Service in
China, covering online sales of
toy products. The addition of China marks the fourteenth country that NPD
tracks for the toy industry*.
Available in October 2019, The NPD
Group's E-commerce Tracking Service in China is available to subscribing clients on a
monthly basis, giving them more timely access to emerging trends
and the ability to react faster to those trends ahead of the
competition.
The monthly service currently delivers coverage of product
purchasing down to the item/model level in 11 super-categories and
over 90 toy subclasses.
According to NPD's latest Global Toy Report, China's toy market generated $12 billion in 2018, an increase of 9 percent vs.
2017. This, combined with the spend per child of $65 per annum, makes China the largest toy market in Asia and the second largest toy market the
world, behind the U.S.
In 2013, China represented 11
percent of the global toy market; in 2018, it was 13.4 percent.
According to the report, Asia is
expected to become the largest region for toy sales in the world by
2023.
From NPD Group's China Toys E-commerce Tracking Service data May
to August 2019 top 2 E-commerce
platform recorded $1.36 billion
revenue and Top 5 super-categories were Infant/Toddler/Preschool
Toys, Outdoor & Sports Toys, Building Sets, Plush and Action
Figures & Acc.
"China is an important market
for global business. The NPD Group's expansion into the country
aligns with what our clients value and have come to expect from
us," said Stanley Kee, Managing
Director, APAC, The NPD Group. "We are excited to work with our
clients as we enhance our market coverage and improve upon our
ability to provide services that are unmatched around the
globe."
The new service is based on NPD's global category definitions
and hierarchy. It currently tracks toy industry sales beginning in
May 2019.
- With the addition of China,
NPD's toys retail footprint now 14 countries: Australia, Benelux (Belgium and Netherlands), Brazil, Canada, China, France, Germany, Italy, Mexico, Russia, Spain, United
Kingdom, and United
States.
About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to
help our clients grow their businesses in a changing world. Over
2000 companies worldwide rely on us to help them measure, predict,
and improve performance across all channels, including
brick-and-mortar and e-commerce. We have offices in 27 cities
worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include
apparel, appliances, automotive, beauty, books, B2B technology,
consumer technology, e-commerce, fashion accessories, food
consumption, foodservice, footwear, home, juvenile products, media
entertainment, mobile, office supplies, retail, sports, toys,
travel retail, video games, and watches / jewelry. For more
information, visit npd.com. Follow us on Twitter: @npdgroup
@npd_entertain
SOURCE The NPD Group