AURORA, Ill., Sept. 24, 2019 /PRNewswire/ -- When it comes
to fire safety, actor Taylor Kinney
knows a thing or two. As one of America's favorite TV first
responders, the actor has learned the importance of fire safety and
how proper alarm installation in the home can be the difference
between life and death. And this Fire Prevention Month, Kinney is
taking on fire safety awareness with First Alert, the most trusted
brand in home safety*. Through a powerful public awareness
campaign, the actor is reminding viewers to talk to their families
about fire safety and take key steps to help protect what matters
most.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8594251-first-alert-taylor-kinney-fire-prevention-month/
"I'm thrilled to partner with First Alert for this important
cause. As a firefighter on TV, the importance of fire safety and
outfitting your home with alarms is definitely something in my
wheelhouse," said Kinney. "It's imperative we remind families to
talk to their loved ones about taking all the measures to protect
their homes."
Every 24 seconds, a fire department responds to a fire,
according to the National Fire Protection Association (NFPA). Even
more startling, three out of five home fire deaths are caused by
fires in homes with no smoke alarms (40%). Yet, home fire deaths
are drastically lower – 54% lower, in fact – in homes with working
smoke alarms than in homes with no alarms or none that
worked**.
First Alert, with the help of Kinney, launched a series of PSAs
to remind consumers about the proper placement, installation and
maintenance of alarms with important tips, including:
- Placement is key: According to the NFPA guidelines,
smoke alarms should be installed on each level of the home,
including the basement and in every bedroom, and carbon monoxide
(CO) alarms should be on every level and near sleeping areas.
- Checking alarms: It's critical to test alarms
regularly and change the batteries at least twice a year or install
First Alert 10-year sealed battery alarms for hassle-free
protection, eliminating the need for battery replacements for a
decade!
- Replacing alarms: Smoke alarms don't last forever
and should be replaced every 10 years, and CO alarms should be
replaced every seven to 10 years, depending on the model.
- Plan. Practice. Repeat: Make sure to involve everyone in
your household in creating an escape plan and practice it at least
twice every year. As part of this plan, equip second-floor bedrooms
with escape ladders, and identify two ways out of each room and a
meeting place outside.
"Through this public awareness campaign with Taylor Kinney, we aim to help people understand
the importance of practicing fire safety and involving their whole
families when discussing the topic," said Tarsila Wey, director of marketing for First
Alert. "Proper placement and regular maintenance of smoke and CO
alarms are essential for protecting your family and your home."
To learn more about this campaign and to watch the series of
PSAs, visit www.firstalert.com.
For more information and other resources regarding smoke and CO
alarms, alarm laws in your state, as well as tips for protecting
your family from smoke, fire and CO, visit
www.firstalert.com/firepreventionmonth.
*First Alert Brand Trust Survey, February 2018 – Results are based on the
responses of 1,000 adults, ages 25 and older, living in
the United States who completed an
online survey, February 15-19, 2018.
Results are statistically significant at a 95 percent confidence
level and can be generalized to the entire adult population in
the United States within those
statistical parameters. For more information or a copy of the
complete survey results, contact Tim
Young at LCWA: 312/565-4628 or tyoung@lcwa.com.
** "Smoke Alarms in U.S. Home Fires," National Fire
Protection Association;
https://www.nfpa.org/-/media/Files/News-and-Research/Fire-statistics-and-reports/Detection-and-signaling/ossmokealarms.pdf
About BRK Brands, Inc.
BRK Brands, Inc.
(Aurora, IL), is a fully owned
subsidiary of Newell Brands. For
over 60 years, BRK Brands, Inc. has been the manufacturer of
First Alert®-branded home-safety products, the most
trusted and recognized safety brand in America.
BRK® Brands designs and develops innovative safety
solutions including Tundra™ Fire Extinguishing Spray,
Onelink by First Alert smart home products, a comprehensive line of
smoke alarms, carbon monoxide alarms, fire extinguishers and escape
ladders to protect what matters most. Such products are also
marketed under the BRK Electronics® brand, The
Professional Standard for the builder and contractor
audiences. BRK Brands, Inc. products are found in more than
30 countries worldwide. For more information, visit
http://www.firstalert.com, http://www.brkelectronics.com or
http://www.newellbrands.com.
About Newell
Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®,
Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,
Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®,
Contigo®, First Alert®, and Yankee Candle®. For hundreds of
millions of consumers, Newell Brands makes life better
every day, where they live, learn, work and play.
Additional information about Newell Brands is
available on the company's
website, www.newellbrands.com.
©2019 BRK Brands, Inc., Aurora,
IL 60504. All rights reserved.
BRK Electronics® is a registered trademark of BRK
Brands, Inc., Aurora, IL
60504.
Nasdaq® is a registered trademark of The Nasdaq Stock
Market, Inc.
Contacts: Amanda Nagele or
Claire Vartabedian
L.C. Williams & Associates
P: 312-565-3900 or 800-837-7123
anagele@lcwa.com or cvartabedian@lcwa.com
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SOURCE First Alert