NEW YORK, June 24, 2019 /PRNewswire-PRWeb/ -- UM, the
global marketing and media agency network of IPG Mediabrands, won
18 awards at the 2019 Cannes Lions International Festival of
Creativity, including UM Studios' first-ever Entertainment Lions
Grand Prix for documentary film 5B
for "Non-fiction Film: Over 30 Min" and a Health & Wellness
Lions Grand Prix for UM Israel's ThisAbles for "Corporate Image
& Communication (Product Innovation)."
UM Studios, the branded content unit of UM, executive produced
5B, the documentary film commissioned
by Johnson & Johnson that celebrates the heroic nurses who
established San Francisco's first
AIDS ward. In addition to the Grand Prix, the film also secured a
Gold Lions for "Film Craft Lions—Direction" and Silver Lions for
"Health & Wellness - Corporate Image & Communications—Film:
Cinema, TV and Digital Film Content" and "Film Craft
Lions—Editing." 5B premiered at the
2019 Cannes Film Festival, was acquired by Verizon's RYOT and
opened in U.S. theaters across the nation June 14, 2019.
UM's overall performance at Cannes includes 2 Grand Prix, 6 gold, 5
silvers and 5 bronze awards.
"I am incredibly gratified by the recognition UM's work has
received across our clients and across our global network," said
Daryl Lee, Global CEO, UM. "Our
success shows the depth of our commitment to delivering better
business outcomes through insightful science and artful creativity.
I am particularly excited by the amazing success of UM Studios at
Cannes this year, proving that
great branded content and content with a purpose is everyone's
business."
The full list of winning campaigns includes:
- Grand Prix: UM Studios & J3 for J&J - 5B, Entertainment Lions - Non-fiction Film: Over
30 Min; (Creative Partners: HWY 61 Films / Saville / Rogers &
Cowan)
- Grand Prix: UM Israel for IKEA – ThisAbles, Health &
Wellness Lions - Corporate Image & Communication (Product
Innovation); (Creative Partners: McCann Tel
Aviv, Craft London)
- Gold: UM New York for J&J - 5B, Film Craft Lions – Direction; (Creative
Partners: HWY 61 Films / Saville / Rogers & Cowan)
- Gold: UM Canada for Canadian Down Syndrome Society – Endangered
Syndrome, Creative Strategy Lions - Long-term Strategy; (Creative
Partners: FCB Canada, Saints Editorial, Silent Joe, The
Vanity)
- Gold: UM Israel for IKEA – ThisAbles, Direct Lions - Consumer
Durables; (Creative Partners: McCann Tel
Aviv, Craft London)
- Gold: UM Israel for IKEA – ThisAbles, Health & Wellness
Lions - Brand-led Education & Awareness (Product Innovation);
(Creative Partners: McCann Tel Aviv,
Craft London)
- Gold: UM Israel for IKEA – ThisAbles, Health & Wellness
Lions - OTC Products / Devices (Product Innovation); (Creative
Partners: McCann Tel Aviv, Craft
London)
- Gold: UM Israel for IKEA – ThisAbles, Brand Experience &
Activation Lions – Consumer Durables; (Creative Partners:
McCann Tel Aviv, Craft London)
- Silver: UM New York for J&J - 5B, Film Craft Lions – Editing; (Creative
Partners: HWY 61 Films / Saville / Rogers & Cowan)
- Silver: UM New York for J&J - 5B, Health & Wellness - Corporate Image &
Communications - Film: Cinema, TV and Digital Film Content;
(Creative Partners: HWY 61 Films / Saville / Rogers &
Cowan)
- Silver: UM Israel for IKEA – ThisAbles, Direct Lions - Use of
Ambient Media: Small Scale; (Creative Partners: McCann Tel Aviv, Craft London)
- Silver: UM Israel for IKEA – ThisAbles, PR Lions - Corporate
Social Responsibility; (Creative Partners: McCann Tel Aviv, Craft London)
- Silver: UM Israel for IKEA – ThisAbles, Brand Experience &
Activation Lions – Tech-led Brand Experience; (Creative Partners:
McCann Tel Aviv, Craft London)
- Bronze: UM New York for Spotify - 2018 Unwrapped, Outdoor Lions
- Media / Entertainment – Posters; (Creative Partners: Spotify
In-House, Active Theory)
- Bronze: UM Australia & UM New York for Dundee: The Son of a Legend Returns Home –
Creative Effectiveness Lions – Creative Effectiveness; (Creative
Partners: Droga5 New York,
Revolver/Will O'Rourke, Kovert
Creative)
- Bronze: UM Israel for IKEA – ThisAbles, Creative Strategy Lions
- Products / Propositions; (Creative Partners: McCann Tel Aviv, Craft London)
- Bronze: UM Israel for IKEA – ThisAbles, Direct Lions -
Experience Design; (Creative Partners: McCann Tel Aviv, Craft London)
- Bronze: UM Israel for IKEA – ThisAbles, Innovation Lions –
Product Innovation; (Creative Partners: McCann Tel Aviv, Craft London)
ABOUT UM
UM is a strategic media agency committed to proving that media is a
topline growth driver as much as an efficiency play. We believe
that better science and better art deliver better outcomes for our
clients. We deliver science through the transformational power of
business analytics and real-time data intelligence. We deliver art
through creating moments that matter in media to deliver momentum
for brands. As the leading global media network in IPG Mediabrands,
UM operates in over 100 countries, with more than 5,000 people
innovating on a roster of global clients including Accenture,
American Express, BMW, Coach, Coca-Cola, ExxonMobil, Fitbit, GoPro,
Johnson & Johnson, Quicken Loans, Sony, Spotify and The Hershey
Company.
SOURCE UM