Ipsos acquires a majority stake in Askia
February 10 2020 - 12:10PM
Ipsos acquires a majority stake in Askia
Paris 10 February 2020 – Ipsos is pleased to announce the
acquisition of a majority stake in Askia, a leading survey
technology provider to the market research industry for more than
20 years.
Askia was founded in 1996 by Jérôme Sopoçko and Patrick George
Lassale. Its high performing tools for collecting, analysing,
reporting and visualising both online and offline data enjoy high
recognition among more than 150 clients, including research
companies and businesses. Askia has subsidiaries in France, the UK,
Germany and the United States. Its annual revenues are around 5
Million euros.
Jerome Sopocko and Patrick George Lassale will continue to
co-manage Askia and deliver the highest quality services to their
existing and new clients.
This acquisition comes after a year of joint action on the
co-development of the DIY solutions that power Ipsos.Digital, the
online research platform that Ipsos has launched in November 2019,
under the leadership of Andrei Postoaca, CEO Ipsos.Digital.
Ipsos is looking to take a step further and develop the ‘survey
platform of the future’ covering the needs of its core custom
survey business, with the help of Askia expertise and technology.
By combining the talent pools of Askia and those of Ipsos in
building a tool for all our future clients, the new platform is
expected to go way beyond equivalence of current software solutions
on the market today and to provide a new paradigm for the market
research industry.
Didier Truchot, Chairman & CEO of Ipsos said, “The more we
worked with Askia, the more we realised the strength and depth of
their technology and the more we valued the people we were working
with. We understood quite quickly that there was an opportunity to
not only invest in the solutions but in the business as well - for
the benefit of Ipsos, Askia and our respective clients.”
Jérôme Sopoçko says “Joining forces with a company like Ipsos is
a dream come true. We have been extremely impressed with their
expertise, attitude and commitment to helping us to create the next
generation of survey platform.”.
Sopoçko continues, “The future of interviewing is not linear or
browser-based. Whether the respondent chooses to type, talk or
visualise their answer - in-stream analysis and decision making is
required. This will allow instant recognition of intent, sentiment
and attitude. It will result in the dynamic presentation of
feedback and conversation management.”
ABOUT IPSOS
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data coming from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help
our 5,000 clients navigate with confidence our world of rapid
change.
Founded in France in 1975, Ipsos is listed on
the Euronext Paris since July 1st, 1999. The company is part of the
SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com
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