Oral-B® Receives Industry Praise During the Consumer Electronics Show
January 10 2020 - 1:12PM
Business Wire
A CES Innovation Award Honoree, the new Oral-B
iO™ received industry awards from leading media outlets, further
validating the new electric toothbrush and its superior design,
performance and user experience
Oral-B, the industry leader in oral care innovation, unveiled
its latest products this week during the Consumer Electronics Show
(CES), the Oral-B iO and Oral-B Guide™. The Oral-B iO received high
recognition among media, industry analysts and exhibitors in
attendance. In addition to being named one of the CES Innovation
Award Honorees, the Oral-B iO was also presented with ‘Best of’
awards from Parents Magazine, Refinery29 and Women’s Health.
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In addition to being named one of the CES
Innovation Award Honorees, the Oral-B iO was also presented with
‘Best of’ awards from Parents Magazine, Refinery29 and Women’s
Health. (Photo: Business Wire)
This year, CES attracted approximately 200,000 attendees from
across the globe, and hundreds of them took advantage of the unique
opportunity to be among the first to brush with the new Oral-B iO.
Participants were guided through an interactive experience in which
they tried the toothbrush and received real-time analysis of their
brushing routine via the brush’s intuitive visual display, pressure
sensor and AI-equipped smartphone app.
“The Oral-B iO is a byproduct of our team painstakingly
researching and conceptualizing an innovation that would truly
change the way people brush their teeth,” says Steve Bishop,
P&G Health Care CEO. “We are thrilled to see the positive
response our Oral-B innovations received this week from media, show
attendees and other industry leaders, and look forward to their
launches later this year.”
When asked about brushing with the Oral-B iO for the first time,
one participant said, “Overall, I thought it was an amazing
experience. It makes me never want to buy another toothbrush again.
Knowing that there’s technology like this out there, why would I
settle for anything less?”
Oral-B iO is a power toothbrush series that has been reimagined
and redesigned from the inside out, combining best-ever clinical
performance with a superior user experience to make it one of the
industry’s most advanced brushing products. Delivering a
professionally clean feeling every day, Oral-B iO includes five key
pillars of design features and experience capabilities, including a
linear magnetic drive, superior cleaning action and redesigned
brush heads, bimodal smart pressure sensor, smart display with up
to seven personalized brushing modes and artificial intelligence
tracking via the Oral-B app.
Rounding out Procter & Gamble’s oral care innovations
premiered during CES, is Oral-B Guide. Equipped with Amazon’s
Alexa, the Oral-B Guide is a power toothbrush system designed for
the bathroom environment, providing users with real-time feedback
and fitness-tracker-like functionality that tracks brushing
performance.
The new Oral-B iO will be available for purchase beginning in
August 2020. To learn more and join the VIP list to be among the
first to receive it, visit oralb.io.
The new Oral-B Guide will be available for purchase Spring 2020
and is available now for pre-orders on Amazon.com.
About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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Monique Peterson monique.peterson@citizenrelations.com (917)
216-6347
Velvet Gogol Bennett gogolbennett.vc@pg.com (513) 634-5576
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