LOWELL, Mich., Dec. 11, 2019 /PRNewswire-PRWeb/ -- ADDIX, a
leader in custom team athletic wear production, today announced
completion of a strategic initiative designed to further its
ability to disrupt the team sports marketplace with major advances,
including an industry-leading order-to-ship commitment of just 9
days.
"For too long sports team administrators have been forced to
make trade-offs when purchasing team uniforms and sports gear;
they're used to being told 'Fast, cheap or good…pick any two,'"
said ADDIX CEO Steve Dean. "At
Addix, our team is putting an end to those unnecessary trade-offs
by giving customers an unmatched combination of selection, quality,
and value, with the industry's fastest turnaround time. Just like
the teams we serve, our success is built around having talented
players, putting them in the right positions, and giving them the
tools and training they need to excel at the highest levels. That's
what this initiative is all about."
As a result of the initiative, on October
30th of this year, ADDIX launched 9-day order-to-ship
promise. This competitive breakthrough disrupts the current
industry standard of 3-4 weeks, domestically, and undercuts the 6-8
week lag typically required for orders completed overseas
(Asia). The initiative, led by
ADDIX General Manager/EVP of Operations Jarrod Whaley, included a combination of
investments, business model improvements, organizational additions,
and a new go-to-market strategy. Together, these proactive steps
form a solid foundation for accelerating ADDIX's long-term mission.
The following is an overview of major elements of the
initiative:
Sales & Marketing – Steps taken to strengthen the ADDIX
go-to-market strategy:
- New logo,
- New mission statement: "Custom made & customer focused
performance apparel - designed and produced by quality driven ADDIX
associates - with the fastest speed to market in the USA,"
- New online retail store http://www.addixgear.com/shop to
capture secondary non-team and non-sport markets,
- New product lines - kick bags, full-size custom re-apply wall
images (similar to Fathead), decals, vinyl signage &
banners,
- New strategic alliances forged in hockey, flag football, and
softball, as well as new relationships in soccer.
Equipment Investments – Advanced technology and tools to
increase quality, productivity and speed to market:
- New Golden Laser automated
cutting equipment for precise cuts and faster production,
- New XpressScreen equipment to shorten prepress time from hours
to minutes,
- New HP latex printer for banners, decals, vehicle wraps, and
other items,
- Expanded sublimation production capacity with new and
recapitalized equipment to triple printer capacity and double heat
press output.
Management & Process Improvement – Investments in people,
processes and software technology to expand the team and enable
higher performance:
- Partnered with ERP Success Partners to implement cloud-based
NetSuite as the company-wide enterprise resource planning (ERP)
tool to optimize management of resources,
- Implemented LEAN methodologies to further institutionalize the
organization's commitment to continuous process improvement, and
named Jason Welsch as the new Vice
President of LEAN and Quality,
- Expanded Sales organization under new Vice President of Sales
Kyle Bergman to include outside
sales reps, distributor reps, and a sales support function,
- Promoted Noel Dean to EVP of
Business Development to address the "white label" market
segment,
- Added new Controller, John
Kunter, to strengthen financial processes, business
analytics and efficiency,
- Named Justin Craig as new Vice
President of Logistics and Procurement to optimize sourcing and
supply chain efficiency,
- Named Will Farr as the company's
new dedicated Director of Events to oversee all market-facing
tournament-related activities.
ABOUT ADDIX
ADDIX serves the sports community by providing custom team uniform
apparel. The ADDIX factory is located in Lowell, Michigan, where our team designs,
prints, transfers, cuts, and sews all of our sublimated garments,
along with in-house screen printing & embroidery. We currently
offer apparel for over 17 sports, spirit wear and corporate wear.
We power our customers' success by staying true to our stated
mission of providing custom made & customer focused performance
apparel - designed and produced by quality driven ADDIX associates
- with the fastest speed to market in the USA. In addition, the ADDIX Cares program,
launched in 2015, works with charities including American Cancer
Society, Gilda's Club Grand Rapids, The Michael Sadler Foundation
and others, with the goal of giving back to communities and causes
that matter. For more information on ADDIX visit:
http://www.addixgear.com
SOURCE ADDIX