IFF to Expand Tastepoint Blueprint, Serving Mid-size Customers Around the World
December 02 2019 - 04:15PM
Business Wire
Regulatory News:
IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading
innovator of taste, scent and nutrition, announced its intention to
expand its Tastepoint by IFF model in multiple geographies around
the world and provide localized service to the dynamic
middle-market customers in a variety of locations. Leveraging
Frutarom’s large and well-established client base, the Company will
enhance its offering to those customers while maintaining focus on
the specific needs of their local market.
“When we established Tastepoint by IFF in 2017, its aim was to
serve North America’s mid-market companies in the quick and agile
way their business model requires, but offering them the advantage
of IFF technologies,” said Matthias Haeni, Taste CEO, IFF. “As we
integrate Frutarom into the IFF family around the world, we have a
great opportunity to replicate our Tastepoint go-to-market
blueprint in key markets as we underscore our commitment to serving
the dynamic mid-market customer. It is an exciting time at IFF, and
this is another great example of the benefits our combination
brings to customers.”
Tastepoint’s brand promise is based on “the perfect blend of
heart and science” with a focus on servicing customers with the
“can-do” approach of a smaller company but backed by expertise
traditionally reserved for companies with more global reach. Like
the original Tastepoint by IFF established in North America, the
new Tastepoints will offer customers an increased product portfolio
through IFF’s Taste Design. In addition to traditional flavors and
total solutions, the offerings will leverage an expanded naturals
portfolio that includes colors, food protection and health
ingredients. The Company will provide more specifics as the
individual sites open.
IFF Chairman & CEO Andreas Fibig said, “Since the creation
of Tastepoint, we have seen the value of the ’small enough to care,
big enough to make it happen’ approach and the impact that it has
on its customers. By continuing to focus on the mid-market
companies with in-depth knowledge of their local needs and
challenges, we will help deliver on IFF’s Vision 2021 strategy that
keeps the customer at the center of all we do.”
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Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using
Uncommon Sense to create what the world needs. As a collective of
unconventional thinkers and creators, we put science and artistry
to work to create unique and unexpected scents, tastes, experiences
and ingredients for the products our world craves. Learn more at
iff.com, Twitter , Facebook, Instagram, and LinkedIn.
Say hello to Tastepoint by IFF
Tastepoint by IFF is the newest name in taste. We exist to be
the spark that advances our customers, working side-by-side to
create products that ignite the palate, and the imagination. As a
product development partner with a fresh take on taste, we unite
skill and soul, chemistry and creativity, freshness and
familiarity. With more than a century of know-how and the resources
of global powerhouse IFF at the ready, our innovation artists bring
you the perfect blend of heart and science. We’re small enough to
care, and big enough to make it happen – with speed and agility,
together, we can tackle any challenge no matter the size. Learn
more at www.tastepoint.com, Twitter, Instagram and LinkedIn.
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IFF Michael DeVeau Head of Investor Relations and Communications
& Divisional CFO, Scent 212.708.7164 Michael.DeVeau@iff.com