INGENICO GROUP: New research reveals mobile has become essential for Belgium merchants this Black Friday
November 29 2019 - 4:26AM
INGENICO GROUP: New research reveals mobile has become essential
for Belgium merchants this Black Friday
Press ReleaseBelgium, November 27th, 2019
New research reveals mobile has become essential
for Belgium merchants this Black Friday
An eCommerce report sponsored by Ingenico Group
(Euronext: FR0000125346 - ING), the global leader in seamless
payment, has uncovered opportunities in Belgium for growing online
merchants – especially those taking advantage of the rising
mCommerce trend. Combined with Ingenico’s 2018 Black Friday
insights, the research reveals how Belgian consumers will shop this
Black Friday.
The survey conducted by Belgian eCommerce
association, SafeShops, analysed the shopping preferences of
Belgians from different regions, age groups and genders. According
to the report, both eCommerce and mCommerce are still on the rise,
revealing new opportunities for online retailers to tap into the
increasing pool of mobile consumers.
The survey also highlighted an opportunity for
smaller marketplaces, with most Belgians (63 per cent) preferring
to shop with smaller, more local marketplaces such as
TWEEDEHANDS.BE. Larger international marketplaces such as eBay,
Amazon and AliExpress were found to be less popular in the
region.
Over the year the number of Belgians that buy
online on a weekly basis has increased from 14 per cent to 20 per
cent. While one in three Belgians (32 per cent) says they will shop
online more frequently in the future. Ingenico’s 2018 Black Friday
study also reflected this growth in online shopping in the region,
with almost half (45 per cent) of Belgians opting to go digital for
the peak sales shopping season.
The number of Belgians using their smartphone to
shop online has also risen by 26 per cent since 2017, and tablet
use has increased from 14 per cent to 21 per cent over the past
year alone. Over a third (37 per cent) of Belgians also prefer to
use apps rather than websites.
Ray Bak, Sales Director, UK,
Belgium and Netherlands, Ingenico, commented: “It
is becoming more common for Belgians to shop by mobile, tablet and
app across online sales all year round. It is now clear that any
merchants who do not integrate the mobile channel are going to lose
business in Belgium – equating to huge potential losses during the
busiest sales days of the year.
“Online sales are rising and the ways people
want to shop are diversifying. Consumers may be turning to smaller,
more local businesses, but merchants need to optimise mobile and
localise their payments systems to cater to evolving
consumers.”
For the best conversion rates this Black Friday,
Ingenico recommends that all merchants have mobile-optimised web
stores and localised payments when targeting consumers outside of
their domestic market. Offering preferred currencies and payment
methods for each region, such as iDeal for the Netherlands and
Carte Bancaire for France, will help Belgian merchants to tap into
the growing cross-border opportunity.
Ingenico has also developed a social media
toolkit to help businesses promote their Black Friday 2019
operations and draw in new customers. Merchants can download the
toolkit here:
https://business.ingenico.com/black-friday-social-media-toolkit.
For more peak sales insights and advice for
targeting consumers in Belgium and beyond,
visit: www.ingenico.be/peaksales.
About Ingenico Group
Ingenico Group (Euronext: FR0000125346 – ING) is
the global leader in seamless payment, providing smart, trusted and
secure solutions to empower commerce across all channels, in-store,
online and mobile. With the world’s largest payment acceptance
network, we deliver secure payment solutions with a local, national
and international scope. We are the trusted world-class partner for
financial institutions and retailers, from small merchants to
several of the world’s best known global brands. Our solutions
enable merchants to simplify payment and deliver their brand
promise.
For more experts’ views, read our
blog.
Ingenico contact
Veerle LebrunMarketing Manager Belgium(T): +32
(0)435 83 20Email:
veerle.lebrun@ingenico.com
- Ingenico - SafeShops press release