InnovaDerma PLC Launch of new Skinny Tan 'Choc' range in Superdrug
November 20 2019 - 02:01AM
RNS Non-Regulatory
TIDMIDP
InnovaDerma PLC
20 November 2019
InnovaDerma PLC
("InnovaDerma" or the "Company")
Launch of new Skinny Tan 'Choc' range in Superdrug
InnovaDerma (LSE: IDP), a UK developer of beauty, personal care
and life science products, is pleased announce the launch of a new
'Choc' range for Skinny Tan, exclusive to c.680 Superdrug stores
across the UK.
The innovative new range will add five additional SKUs to the
existing 58 and will feature 'milk choc' and 'dark choc' versions
of the self-tanning whip and instant tan melt. As with all other
Skinny Tan products, the Choc range is vegan friendly and cruelty
free, but also harnesses sugar cane technology in its 100%
biodegradable packaging. It will be sold exclusively in Superdrug
and via the Company's DTC platform from early December.
The launch was celebrated yesterday at a chocolate themed event
in London which embraced the festive season and was attended by
celebrities, influencers, bloggers and press.
Kieran Callan, Chief Executive Officer of InnovaDerma, said:
"We are excited to be launching the new limited-edition 'Choc'
range for Skinny Tan, which will hit Superdrug shelves and our DTC
platform in early December. The new range is 'choc' full of natural
cocoa extracts, perfect for the festive period and is another
example of the continuous innovation that is fundamental to growing
our business."
Further enquiries
InnovaDerma
Joe Bayer +61 (0)3 9863 8030
Kieran Callan c/o TB Cardew +44 (0)20 7930 0777
finnCap Ltd
Geoff Nash/Kate Bannatyne +44 (0)207 220 0500
Alice Lane/Manasa Patil - Corporate www.finncap.com
Broking
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TB Cardew
Shan Shan Willenbrock/Tom Allison + 44 (0)20 7930 0777
Olivia Rosser innovaDerma@tbcardew.com
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November 20, 2019 02:01 ET (07:01 GMT)