Tommy Hilfiger Commits to 3D Design to Realize Ambitious Digitalization Journey
November 07 2019 - 12:00PM
Business Wire
Tommy Hilfiger is implementing new learning and
technology capabilities for all global design teams at its
Amsterdam headquarters to achieve 100% 3D apparel design by its
Spring 2022 collections.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE:PVH],
announces that 3D design technology is being incorporated into all
global apparel design teams at its headquarters in Amsterdam, the
Netherlands. Its Spring 2022 apparel collections will be the first
to be fully designed using Tommy Hilfiger’s innovative 3D design
platform. This commitment builds upon the company’s ambitious
target to digitize its end-to-end value chain.
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TOMMY HILFIGER Fall 2020 men’s dress
shirts will be 100% 3D designed (Photo: Business Wire)
“The potential of 3D design is limitless, allowing us to meet
consumer needs faster and in a more sustainable way,” said Daniel
Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “The technology
has become a fundamental tool in our collection design and has the
potential to significantly accelerate our speed to market and
replace traditional product photography entirely. For our Fall 2020
season, our men’s dress shirts will be 100% 3D designed and require
no sample production; the difference will be almost
indistinguishable from styles designed and presented historically.
This is the future.”
In order to realize their 3D design goal, Tommy Hilfiger has
founded a tech incubator called STITCH, dedicated to digitizing the
company’s design practices. Since Tommy Hilfiger’s 3D design
journey began in 2017, teams of software engineers, 3D design
experts, and transformation specialists have developed an ecosystem
of proprietary tools that enable a fully digital design workflow.
This includes a digital fabric, pattern and color asset library;
digital 3D presentation tools and rendering technology.
Transforming traditional design and sample production steps into
virtual processes allows for faster timelines and seamless
integration into Digital Showrooms.
Scaling 3D design technology across TOMMY HILFIGER apparel
collections follows two years of targeted pilots that have
successfully connected the 3D design platform to Tommy Hilfiger’s
state-of-the-art Digital Showroom. While the Digital Showroom
technology revolutionized the company’s sell-in methods, the
bottom-up approach of its ongoing 3D design transformation will
further expand the digitalization of Tommy Hilfiger’s end-to-end
value chain. In Fall 2020, Tommy Hilfiger will launch a capsule
collection designed, developed and sold digitally, including
products modeled on virtual avatars. The initiative is the next
step in uncovering the full potential of sample reduction, time
savings, cost savings and sustainability by leveraging 3D
design.
Associates in more than 50% of the apparel divisions located at
Tommy Hilfiger’s global headquarters have been trained and educated
in 3D design through the STITCH Academy, with the technology active
in 20 product groups and counting. Moving forward, all Tommy
Hilfiger product teams will receive 3D design training and
upskilling as standard, including designers, patternmakers, fit
technicians, product developers, and merchandisers.
Friends and followers of the brand are invited to join the
conversation on social media using #TommyHilfiger and
@TommyHilfiger.
# # #
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY
JEANS, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s
collection apparel and sportswear, kidswear, denim collections,
underwear (including robes, sleepwear and loungewear), footwear and
accessories. Through select licensees, Tommy Hilfiger offers
complementary lifestyle products such as eyewear, watches,
fragrance, swimwear, socks, small leather goods, home goods and
luggage. The TOMMY JEANS product line consists of jeanswear and
footwear for men and women, accessories, and fragrance. Merchandise
under the TOMMY HILFIGER and TOMMY JEANS brands is available to
consumers worldwide through an extensive network of TOMMY HILFIGER
and TOMMY JEANS retail stores, leading specialty and department
stores, select online retailers, and at tommy.com.
About PVH Corp.
PVH sets the standard of style as one of the most admired
fashion and lifestyle companies in the world. We power brands that
drive fashion forward – for good. Our iconic portfolio includes
TOMMY HILFIGER, CALVIN KLEIN, Van Heusen, IZOD, ARROW, Speedo*,
Warner’s, Olga and Geoffrey Beene brands, as well as the
digital-centric True & Co. intimates brand. We market a variety
of goods under these and other nationally and internationally known
owned and licensed brands. PVH has over 38,000 associates operating
in over 40 countries and nearly $9.7 billion in annual revenues.
That’s the power of PVH.
*The Speedo brand is licensed for North America and the
Caribbean in perpetuity from Speedo International Limited.
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version on businesswire.com: https://www.businesswire.com/news/home/20191107005718/en/
Tommy Hilfiger Baptiste Blanc Sr. Director, Global
Communications & Earned Media E-mail: Baptiste.Blanc@tommy.com
Tel: +31 62904 2334
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