Adobe, NYT, Twitter to Work on Digital Content Attribution Standard
November 04 2019 - 1:53PM
Dow Jones News
By Stephen Nakrosis
Adobe, Inc. (ADBE), Twitter Inc. (TWTR) and The New York Times
Co. (NYT) on Monday announced they would cooperate to develop an
industry standard for digital-content attribution.
An opt-in system being developed by Adobe "will allow creators
and publishers to securely attach attribution data to content they
choose to share," the company said. The new systems allows authors
to verify their content and "provide consumers with an attribution
trail to give them greater confidence about the authenticity of the
content they're consuming."
Adobe demonstrated a prototype of the system at its Adobe MAX
conference.
"With the proliferation of digital content, people want to know
the content they're seeing is authentic," said Dana Rao, executive
vice president and general counsel, Adobe. "While this is a
formidable challenge, we are thrilled to be championing the
adoption of an industry-wide content attribution system, along with
The New York Times Company and Twitter."
The companies said they plan to kick off the initiative in the
coming months at a summit with a larger group of technology and
media companies.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
November 04, 2019 13:38 ET (18:38 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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