Adobe MAX 2019: Empowering Creativity for All
November 04 2019 - 9:00AM
Business Wire
Creative Cloud Innovation Announcements Include Availability
of Photoshop on iPad, Fresco on Windows, and Adobe Aero for
Immersive Media, Along with Previews of Adobe Illustrator on iPad
and Photoshop Camera
Today at Adobe MAX, the world’s largest creativity conference,
Adobe (Nasdaq: ADBE) announced the next generation of Creative
Cloud—a release of faster and more powerful products spanning
multiple surfaces. The company officially launched Adobe Photoshop
on iPad and extended Adobe Fresco to Microsoft Surface, while also
previewing the highly anticipated Adobe Illustrator on iPad and the
all-new Photoshop Camera. Adobe continues to push the boundaries of
creativity and innovation with the introduction of Adobe Aero, a
new authoring tool for creating in augmented reality.
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Adobe Photoshop on iPad (Graphic:
Business Wire)
Adobe also released major updates to Lightroom, Premiere Pro,
After Effects, InDesign and Adobe XD. With this Creative Cloud
release, new Adobe Sensei-powered features were introduced across
products including Auto Reframe in Premiere Pro, Object Selection
in Photoshop, Auto Tone in Photoshop Camera and Live Brushes in
Fresco as the company continues to enable creatives to work faster
and smarter than ever before.
“We’re excited to push the frontiers of creativity to make
everyone more productive and express their creative vision,” said
Scott Belsky, chief product officer and executive vice president,
Creative Cloud, Adobe. “Today’s announcements redefine the creative
experience for everyone—not only seasoned professionals, but also
the next generation of designers, photographers, filmmakers and
illustrators.”
Create on Multiple Surfaces
Today’s Creative Cloud release empowers everyone to create
anywhere, anytime and with anyone.
- Adobe Photoshop on iPad
- Initially previewed at MAX 2018, Adobe Photoshop on iPad brings
core compositing and retouching workflows to the tablet. It
features full PSD interoperability, a touch-based UI, cloud
document access and the power to work on real world, multi-layered
creations. Developed specifically for tablets, Photoshop on iPad is
an intuitive, more accessible entry point to Photoshop for new
users as well as a great companion app for professional
creators.
- Adobe Fresco on Microsoft Windows
- Released for iPad earlier this fall, Adobe Fresco is now
available on Windows, beginning on Microsoft Surface Pro X devices
and Wacom MobileStudio Pro hardware. It provides a natural and
versatile drawing and painting experience across devices by
combining raster, vector and new Live Brushes. Powered by Adobe
Sensei, the watercolor and oil Live Brushes mix and interact on the
screen just as they would in real life. The product also allows
artists to sync their favorite Photoshop brushes for a smooth
roundtrip workflow between apps.
- Adobe Illustrator on iPad Preview
- For more than 30 years, Adobe Illustrator has been the leading
illustration app. Today, the company previewed Illustrator’s future
with a reimagined touch-based app that brings the precision and
versatility of the desktop experience to the tablet. Designed with
a more intuitive interface, the iPad update will make it possible
for users to work with the same documents across devices and have
seamless access to Adobe Stock, Adobe Fonts and all Creative Cloud
Libraries.
- Adobe Photoshop Camera
- Previewed for the first time today, Photoshop Camera is a new
mobile app that brings Photoshop magic directly to the point of
capture. Photoshop Camera gives consumers a fun and easy way to
create and share imaginative, high-quality images on social media.
As an intelligent camera app, it applies Photoshop Magic to any
photo, but unlike native phone camera and third-party camera apps,
Photoshop Camera uses Adobe Sensei to automatically enhance photo
quality. Photoshop Camera will include an expansive library of
unique lenses and effects from leading artists and influencers,
including musician Billie Eilish.
Accelerating Creativity Across Creative Cloud
Updates to flagship apps and new productivity features deliver
even more value to all Creative Cloud subscribers.
- Lightroom launched interactive in-app tutorials on
desktop offering new ways to learn how to edit photos and get
inspired by professional photographers. It also features Panorama
Fill Edges, which magically fills in the edges of an image using
Content-Aware Fill technology. It can be accessed in-app and is
available on Windows and Mac.
- Premiere Pro released Auto Reframe, a new feature which
uses Adobe Sensei technology to analyze footage and apply
intelligent panning and cropping to keep the action in the frame.
This feature is designed to save creators hours of mundane tasks so
they can spend time being more creative.
- After Effects released significant performance updates
with smooth, fluid playback of cached previews, faster Multichannel
EXR files and a faster Content-Aware Fill that uses half as much
memory.
- InDesign launched new support of SVG Imports across
digital and print design workflows, in addition to the option to
use customizable Variable Fonts within the app. Designers can
adjust typeface properties such as weight, width, slant and optical
size. Adobe is also offering a new feature for Asset Link that
enables direct linking between Adobe Experience Manager (AEM)
Assets and InDesign helping further accelerate print and digital
content creation.
- Live Coediting and Document History in Adobe XD
- Released as a beta feature, live Coediting lets multiple users
work in a document at the same time, enabling real-time
collaboration for design teams and stakeholders. The addition of
Document History allows anyone on a team to see a list of saved
versions of documents, browse previously saved versions and open
any given version in a new window to see changes.
- Creative Cloud Desktop Redesigned
- Adobe unveiled a redesigned Creative Cloud desktop app, which
offers a more intuitive way to access, update, discover and learn
Adobe apps. The update includes a powerful, native search engine,
which searches across all Creative Cloud assets and files, and
access to tutorials. It also features new ways to access services
such as Adobe Fonts, Adobe Stock and Behance, as well as a new
full-screen management tool for Creative Cloud Libraries.
- Creative Cloud Libraries Built for Efficiency and
Collaboration
- Creative Cloud Libraries is the perfect tool to capture,
organize and share the creative ingredients you want to have at
your fingertips. Libraries are now fully integrated with XD,
allowing you to leverage what you create in other applications,
such as Illustrator, directly in XD. Now it can also be accessed in
Microsoft Word and PowerPoint, empowering your non-creative
colleagues to build on-brand documentation and presentations with
the most up-to-date assets. Finally, we have developed Library
packs, pre-populated Libraries built to inspire or act as an
entryway to Libraries for new users.
Exploring New Frontiers
As augmented reality, 3D and voice are adopted by creatives and
consumers alike, Adobe is building intuitive tools that make it
possible to easily create for new mediums. Today, the company
released Adobe Aero, which empowers users to easily create
immersive content that blurs the line between digital and physical
worlds. Aero helps users create augmented reality experiences by
leveraging familiar tools like Photoshop and Dimension to produce
creations that pop in an immersive, three-dimensional environment.
The company is also actively integrating the recently acquired
Substance suite—the standard for 3D material and texture
design—into the Adobe family, with additional details coming next
year.
Adobe MAX: A Celebration of Creativity for All
MAX 2019 will feature keynotes from some of the world’s most
innovative and prolific creatives including musician Billie Eilish;
artist Takashi Murakami; director and Foo Fighters front man Dave
Grohl; director and producer M. Night Shyamalan; renowned
photographer David LaChapelle; and visual artist Shantell Martin.
Emmy Award-winning writer and comedian John Mulaney hosts this
year’s MAX Sneaks—a preview of technology innovation from Adobe
Research.
The conference can be livestreamed at max.adobe.com starting on
Monday, November 4 at 9 a.m. PT and on Tuesday, November 5 at 10
a.m. PT.
Pricing and Availability
Updates to Creative Cloud desktop software are now available to
all Creative Cloud subscribers, including those using membership
plans for individuals, students, teams, educational institutions,
government agencies and enterprises. Adobe’s mobile apps are
available for download from the Apple App Store and Google Play
Store.
- Adobe Photoshop on iPad is available to all Creative Cloud
customers who are subscribed to Photoshop. It can also be purchased
through the Apple App Store. Additional plan information is
available here.
- Adobe Fresco is available as a single app for $9.99 per month,
or with most Creative Cloud plans. A freemium version is also
available with many of the same features as the full version.
Additional plan information is available here.
- Adobe Illustrator on iPad will be available in 2020. Users can
sign up for a beta here.
- Adobe Aero is available as a free iOS app.
See below for a comprehensive summary and overview of Creative
Cloud Innovation and new features across apps including:
- Digital Imaging: Photoshop and Photoshop on iPad, Photoshop
Camera, Fresco
- 3D & AR: Adobe Aero, Dimension, Substance
- Photography: Lightroom and Lightroom Classic
- Digital Video and Audio: Premiere Pro, After Effects, Audition,
and Character Animator
- Design: Adobe XD, Illustrator, Illustrator on iPad, and
InDesign
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20191104005285/en/
Fenot Tekle Adobe 415-254-6285 tekle@adobe.com
Roman Skuratovskiy Adobe 415-504-2855 skuratov@adobe.com
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