Tommy Hilfiger Appoints Michael Scheiner as Global Chief Marketing Officer
October 21 2019 - 11:15AM
Business Wire
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is
pleased to announce the appointment of Michael Scheiner as Chief
Marketing Officer, Tommy Hilfiger Global, effective October 28,
2019.
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the full release here:
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Michael Scheiner, Chief Marketing
Officer, Tommy Hilfiger Global (Photo: Business Wire)
Michael has amassed over 15 years of experience at global
brands. He joins Tommy Hilfiger from Hollister Co., where he served
as SVP, Global Marketing. His work helped to move Hollister into
the top 5 brands among teens in Piper Jaffray’s Fall 2019 Taking
Stock survey, and supported Hollister’s recognition as a Top
Omni-Channel retailer. Michael will utilize his passion and
experience to lead TOMMY HILFIGER into a new era of innovative
marketing strategies – particularly across digital and experiential
platforms – to reach and engage the next generation of
consumers.
“As one of the world’s most globally recognized brands, our
Marketing teams around the world play a pivotal role in inspiring,
exciting and engaging our consumers,” said Daniel Grieder, CEO
Tommy Hilfiger Global & PVH Europe. “We are thrilled to have
Michael join our world class Marketing Organization, and believe he
will help fuel our ongoing digital transformation, enable us to
respond strategically to new disruptions, and position Tommy
Hilfiger as a leader amongst its competitors.”
“It is an honor to join such an iconic global brand,” said
Michael. “The innovation and leadership Tommy Hilfiger has shown
from its earliest beginnings is inspiring. I am excited to work
closely with Tommy, Daniel and the company’s talented marketing
teams around the world to write the next chapter as Tommy Hilfiger
celebrates its 35th anniversary next year.”
Michael will relocate to the Tommy Hilfiger global headquarters
in Amsterdam, the Netherlands with his family.
TOMMY HILFIGER is one of the world’s leading lifestyle brands,
with a globally recognized name and identity. The company’s
marketing initiatives have been instrumental to the increasing
footprint of TOMMY HILFIGER through the consistent growth of global
brand awareness and consumer-centric strategies that build and
retain a loyal fan base. Today, brand exposure is at an all-time
high as a result of standout collections, campaigns, partnerships
and impactful consumer activations worldwide.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY
JEANS, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s
collection apparel and sportswear, kidswear, denim collections,
underwear (including robes, sleepwear and loungewear), footwear and
accessories. Through select licensees, Tommy Hilfiger offers
complementary lifestyle products such as eyewear, watches,
fragrance, swimwear, socks, small leather goods, home goods and
luggage. The TOMMY JEANS product line consists of jeanswear and
footwear for men and women, accessories, and fragrance. Merchandise
under the TOMMY HILFIGER and TOMMY JEANS brands is available to
consumers worldwide through an extensive network of TOMMY HILFIGER
and TOMMY JEANS retail stores, leading specialty and department
stores, select online retailers, and at tommy.com.
About PVH Corp.
PVH sets the standard of style as one of the most admired
fashion and lifestyle company in the world. We power brands that
drive fashion forward – for good. Our iconic portfolio includes
TOMMY HILFIGER, CALVIN KLEIN, Van Heusen, IZOD, ARROW, Speedo*,
Warner’s, Olga and Geoffrey Beene brands, as well as the
digital-centric True & Co. intimates brand. We market a variety
of goods under these and other nationally and internationally known
owned and licensed brands. PVH has over 38,000 associates operating
in over 40 countries and nearly $9.7 billion in annual revenues.
That’s the power of PVH.
*The Speedo brand is licensed for North America and the
Caribbean in perpetuity from Speedo International Limited.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: Forward-looking statements in this press
release, including, without limitation, statements relating to the
Company’s strategies, objectives, expectations and intentions, are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Investors are cautioned
that such forward-looking statements are inherently subject to
risks and uncertainties, many of which cannot be predicted with
accuracy and some of which might not be anticipated, including,
without limitation, (i) the Company’s strategies, objectives,
expectations and intentions are subject to change at any time at
the discretion of the Company; (ii) the Company may be considered
to be highly leveraged and uses a significant portion of its cash
flows to service its indebtedness, as a result of which the Company
might not have sufficient funds to operate its businesses in the
manner it intends or has operated in the past; and (iii) other
risks and uncertainties indicated from time to time in the
Company’s filings with the Securities and Exchange Commission.
The Company does not undertake any obligation to update publicly
any forward-looking statement, whether as a result of the receipt
of new information, future events or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20191021005511/en/
Tommy Hilfiger Contact Baptiste Blanc Sr. Director,
Communications and Earned Media E-mail: Baptiste.Blanc@tommy.com
Tel: +31 62904 2334
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