Multiple Markets Across Europe Contribute to Regional
Success
Network now #1 across all industry effectiveness awards in
Europe
LONDON, Oct. 16, 2019 /PRNewswire/ -- Following three
consecutive years of being #1 in the European Effie Index, McCann
Worldgroup was also named European Agency Network of the
Year for the first time in 10 years at
the Euro Effie Awards in Brussels last night.
Winning entries with multi-market campaigns that originated out
of UK, Spain, France, Germany, Russia and Greece, helped shape this record
performance in the region. Longstanding client ALDI received
the Grand Effie – the highest award given at the
ceremony.
Introduced in 1996, the Effie Awards Europe were the first pan –
European advertising awards to promote and recognize excellence in
marketing communications among campaigns that have run and can
prove effectiveness in at least two European countries.
Pablo Walker, President
Europe, McCann Worldgroup, said, "This is a phenomenal
achievement. Not only have we gained the Number 1 position, but we
have done so with an unprecedented number of markets across our
region contributing to this record-breaking performance. This is a
huge tribute to our client partnerships and our strategic
leadership in the region."
Harjot Singh, Chief Strategy
Officer, McCann Worldgroup Europe and UK added, "We are
thrilled with this result which is shaped by work from so many
markets; each proving success in at least two different European
countries. Victories like these not only cement our shared mission
to be individually brilliant and unbeatable as one; they are living
proof of our collective passion to win on behalf of our clients
with work that works."
"I am very proud of our collaboration with ALDI. They are
a phenomenal client to work with – who have brought out the best in
us through their vision and drive and strong belief in the value of
long term strategic thinking. Our work with them is an expression
of our core belief that the best work is the most effective work,"
said Mark Lund, CEO, UK, McCann
Worldgroup.
This follows a year which has seen the network in Europe dominate to an unprecedented degree
with a range of other major awards including EMEA
Regional Network of Year 2019 by Cannes Lions Festival of
Advertising, EMEA Agency Network of the Year by Campaign
Magazine; #1 Network of the Year at the IPA Effectiveness
Awards and 2019 European Network of the
Year, WARC; in addition to numerous other local industry
accolades across key European markets.
About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization that
stands for effectiveness in marketing communications, spotlighting
marketing ideas that work and encouraging thoughtful dialogue about
the drivers of marketing effectiveness. The Effie network works
with some of the top research and media organizations worldwide to
bring its audience relevant and first-class insights into effective
marketing strategy. The Effie Awards are known by advertisers and
agencies globally as the pre-eminent award in the industry and
recognize any and all forms of marketing communication that
contribute to a brand's success. Since 1968, winning an Effie has
become a global symbol of achievement. Today, Effie celebrates
effectiveness worldwide with the Global Effie, regional Asia
Pacific, Euro, Latin American, North American and Middle East /
North Africa Effie programs and more than 40 national Effie
programs. For more details, visit www.effie.org.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is
a leading global marketing solutions network with over 20,000
employees united across 100+ countries by a single vision: To help
brands play a meaningful role in people's lives. McCann Worldgroup
was recognized by the Cannes Lions as the 2019 Network of the Year
and by the Effies as the world's most creatively-effective
marketing services company both in 2018 and 2019. The network
comprises McCann (advertising), MRM//McCann
(science/technology/relationship marketing), Momentum Worldwide
(total brand experience), McCann Health (professional/dtc
communications), CRAFT (production), Weber Shandwick (public
relations) and FutureBrand (consulting/design).
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