Ahead of Cold & Flu Season Vicks® Introduces New Options for Children, Free of Additives Parents Don’t Want, But Full of t...
October 16 2019 - 12:15PM
Business Wire
From Vicks, the #1 Selling Children's Brand for
Cough & Cold1, Vicks Children’s Cough & Congestion Offers
Fast and Effective Symptom Relief Without Extra Stuff They Don’t
Need
Elementary school children get six to eight colds each school
year2 and parents want their kids to spend less time in bed and
more time feeling better. The solution they’ve been seeking is
here.
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the full release here:
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Vicks Children's Cough and Congestion
Product Lineup (Photo: Business Wire)
Designed by the brand that has been helping people with coughs
for more than 125 years, Vicks is introducing its newest cold
medication innovation specially formulated for kids. Vicks
Children’s Cough & Congestion provides the relief kids need,
without the artificial additives parents don’t want. Vicks
Children’s products are free of artificial dyes and flavors, high
fructose corn syrup and alcohol.
“As a dad myself, I know it’s inevitable that kids will get
sick, and parents want to help them feel better quickly. But it can
be a struggle to find a product that feels just right – a medicine
that provides symptom relief without additives,” said Phil
McWaters, Brand Franchise Director, North America Vicks. “We
created Vicks Children’s so parents can feel confident about a
solution that provides fast and effective symptom relief for kids
without some of the extra stuff they don’t need.”
Vicks has also partnered with a parent ‘in the know,’ Katie
Stauffer – mother of popular Instagram and YouTube twin sensations
Mila and Emma who tell it like it is – who recently gave Vicks
Children’s her personal mom stamp of approval.
“When I heard Vicks was introducing new Vicks Children’s, it was
a no brainer. I know all too well that when just one kid comes home
with a cough or sniffle, symptoms can quickly spread to all five of
my children,” Katie said. “Luckily, Vicks Children’s relieves my
kids’ cold symptoms and is free of artificial ingredients I want to
avoid. As a bonus, they enjoy the taste and don’t fight me when I
pull it out of the medicine cabinet – which makes everyone feel
better.”
The Vicks Children’s product lineup includes a variety of tasty
options specially formulated for kids, which provide up to four
hours of symptom relief and are all free of artificial dyes and
flavors, high fructose corn syrup and alcohol, including:
- Multi-Symptom Cold is an Orange flavor and provides
children 6 years and older with effective relief from cold and flu
symptoms, including fevers, aches, sore throats, coughs and stuffy
noses.
- Non-Drowsy Cough &
Congestion is a Strawberry flavor and provides children
4 years and older with relief from cold symptoms, including coughs,
chest congestion and stuffy noses.
- Nighttime Cough &
Congestion is a Grape flavor and provides children 6
years and older with relief of cold symptoms, including coughs,
stuffy noses, runny noses and sneezing, so your children – and you
– can sleep.
Vicks Children’s is now sold at retailers nationwide and online
at Vicks.com/EN-US/Shop-Products/Childrens-Products. You can also
learn more by following us on Instagram and Facebook, and check out
Katie Stauffer’s video on YouTube to see how she uses Vicks
Children’s when her kids get sick. Use Vicks Children’s only as
directed and keep out of reach of all children.
ABOUT VICKS
Vicks is one of the most recognized brands around the world.
Available in more than 74 countries and on 5 continents, Vicks has
helped relieve cough, cold, and flu symptoms for generations. In
the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist
recommended brand for Cough, Cold and Flu Combinations for
Nighttime Category*; NyQuil™ SEVERE; Children’s NyQuil™; DayQuil™,
the #1 Pharmacist recommended brand for Cough, Cold and Flu
Combinations for Daytime Category*; DayQuil™ SEVERE; DayQuil™
Cough; VapoRub™ and VapoRub™ Children’s Ointment, the #1 Pharmacist
recommended brand for Topical Cough Suppressing Ointment*; VapoRub™
Lavender; VapoRub™ Lemon; BabyRub™; Sinex™ 12 Hour Spray; Sinex™
Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing;
Sinex™ SEVERE Congestion LiquiCaps; Sinex™ SEVERE Pressure &
Pain LiquiCaps; Formula 44™ Cough; Formula 44™ Cough & Chest
Congestion; Formula 44™ Cough & Head Congestion; Formula 44™
Nighttime Cough & Cold; VapoInhaler™, the #1 Pharmacist
recommended brand for Non-Medicated Nasal Decongestant Inhaler
Category*; DayQuil™ SEVERE with VapoCOOL™, NyQuil™ SEVERE with
VapoCOOL™, Sinex™ SEVERE with VapoCOOL™ Nighttime Congestion,
Formula 44™ with VapoCOOL™ SEVERE Nighttime Cough & Cold,
Vicks® VapoCOOL™ Medicated Drops and Vicks® VapoDrops™.
Headquartered in Cincinnati, OH, Vicks is owned and distributed by
Procter & Gamble.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1) Procter & Gamble calculation based in part on data
reported by Nielsen through its Scantrak Service for the Cold/Flu
Treatments segment (branded only) for the 52-week period ending
7/13/2019, for the total U.S. market, xAOC, according to the
Nielsen standard product hierarchy. Copyright © 2019, The Nielsen
Company.
2)
https://www.cnn.com/2018/09/05/health/back-to-school-plague/index.html
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191016005701/en/
Emily Collawn, MSL New York 646-500-7996
Emily.collawn@mslgroup.com
Mollie Wheeler P&G Personal Health Care North America,
Communications 513-622-5572 wheeler.mc@pg.com
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