Convenient, Award-winning Fire Extinguishing Device Now
Available throughout Canada
AURORA, Ill., Oct. 2, 2019 /CNW/ -- In as little as 30
seconds, a small flame can become a major fire that puts your home
and family at risk. To help put household fires out fast, First
Alert, the most trusted brand in home safety1, now
offers the First Alert Fire Spray throughout Canada. Featuring a lightweight, simple spray
can design, First Alert Fire Spray was developed for consumers
wanting a product that is easier to handle than traditional fire
extinguishers during an emergency.
More than seventy per cent of fire extinguisher owners say that
they would not feel very comfortable actually operating
one2. The unique design of First Alert Fire Spray is as
easy to use as other familiar household products and covers a wider
surface area – up to three times3 greater than a typical
actuator. First Alert Fire Spray contains a powerful, proven liquid
firefighting agent that is effective on common household fires
including paper, fabric, wood, cooking oil and electrical fires.
Designed specifically for developing fires, the point-and-spray
technology provides users with more control. Plus, there are no
pins to pull or levers to squeeze.
"Providing homeowners with a user-friendly, affordable solution,
the First Alert Fire Spray is intended for consumers who find
traditional fire extinguishers intimidating to use," says
Tarsila Wey, director of marketing
at First Alert. "A fire will spread fast, so it's important that
consumers feel confident operating their extinguishing device and
can respond quickly."
Designed for one-time use, the product's patented discharge
technology features an internal pouch that isolates the contents
from the pressure. When the spray nozzle is pressed, only the
contents are released and the propellant stays inside the can so
that the fire is not agitated. In addition, performance
tests demonstrate that the discharge time for First Alert Fire
Spray is up to four times4 greater than that of standard
household fire extinguishers – giving users more time to fight the
fire.
Just under 24 centimeters tall and weighing only 640 grams,
First Alert Fire Spray allows users easier maneuverability than
bulkier traditional fire extinguishers. The compact, lightweight
design also makes it easy to store in cabinets or drawers, or on
shelves and countertops. Its user-friendliness and convenient
storage make the First Alert Fire Spray a valuable addition to any
comprehensive home safety plan.
"The First Alert Fire Spray is great for any room of the house,
as well as outside near a grill or tool shed, and its portability
makes it a smart safety item to pack when camping," says Wey. "At
minimum, home safety experts recommend having at least one fire
extinguishing device conveniently located in the kitchen, as well
as on every level of the home and in the garage."
The firefighting agent in Fire Alert Fire Spray is non-toxic and
easy to clean up. Once the fire is out and the area has cooled
down, simply wipe the surface area clean with a damp cloth.
First Alert Fire Spray is available at several retail locations
nationwide, including Canadian Tire. For a video of the First Alert
Fire Spray in action, check out the First Alert YouTube channel. To
learn more about the First Alert Fire Spray and the full line of
First Alert home safety products, visit http://firstalert.ca/.
1First Alert Brand Trust Survey,
February 2018 – Results are based on
the responses of 1,000 adults, ages 25 and older, living in
the United States who completed an
online survey, February 15-19, 2018.
Results are statistically significant at a 95 per cent confidence
level and can be generalized to the entire adult population in
the United States within those
statistical parameters. For more information or a copy of the
complete survey results, contact Tim
Young at LCWA: 312/565-4628 or
tyoung@lcwa.com.
2Fire Extinguishing Category Research,
Survata, 2016
3Three times wider surface area; typical
actuator – 36 cm2 vs. First Alert Fire Spray actuator –
122 cm2
4Four times greater than 2-B:C or 5-B:C
kitchen fire extinguisher; minimum of approximately 32 seconds vs.
approximately eight seconds.
About BRK Brands, Inc.
BRK Brands, Inc.
(Aurora, IL), is a fully owned
subsidiary of Newell Brands. For
more than 60 years, BRK Brands, Inc. has been the manufacturer of
First Alert®-branded home-safety products, the most
trusted and recognized safety brand in America.
BRK® Brands designs and develops innovative safety
solutions including Tundra™ Fire Extinguishing
Spray, Onelink by First Alert smart home products, a comprehensive
line of smoke alarms, carbon monoxide alarms, fire extinguishers
and escape ladders to protect what matters most. Such
products are also marketed under the BRK Electronics®
brand, The Professional Standard for the builder and contractor
audiences. BRK Brands, Inc. products are found in more than
30 countries worldwide. For more information, visit
http://www.firstalert.com, http://www.brkelectronics.com or
http://www.newellbrands.com.
About Newell
Brands
Newell
Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®,
Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby
Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and
Yankee Candle®. For hundreds of millions of consumers,
Newell Brands makes life better
every day, where they live, learn, work and play.
More information about Newell
Brands is available on the company's website,
www.newellbrands.com.
©2019 BRK Brands, Inc., Aurora,
IL 60504. All rights reserved.
BRK Electronics® is a registered trademark of BRK
Brands, Inc., Aurora, IL
60504.
Nasdaq® is a registered trademark of The Nasdaq Stock
Market, Inc.
Contacts: Lindsey Lucenta
or Brittni Olson
L.C. Williams & Associates
P: 312-565-3900 or 800-837-7123
E: llucenta@lcwa.com or bolson@lcwa.com
SOURCE First Alert