DASANI® Takes New Steps to Reduce Plastic Waste Through Increased Use of Recycled Materials, Expanded Package Innovation
August 13 2019 - 9:01AM
Business Wire
Debuts HybridBottle™, Brand’s First Package
Made Partly from Plants and Recycled Material
Announces Evolution of PureFill Package-less
Delivery Platform and Aluminum Packaging Options for U.S.
Customers
DASANI®, the No.1 mainstream water brand in the United States,
today announced a robust pipeline of sustainable packaging
innovations in support of The Coca-Cola Company’s global “World
Without Waste” goal to make its bottles and cans with an average of
50 percent recycled material by 2030. Updates to DASANI’s packaging
line-up are designed to reduce plastic waste and increase the use
of recycled and renewable materials in the United States, while
ensuring that all DASANI bottles continue to be fully recyclable.
New innovations include:
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DASANI's innovation lineup (Photo:
Business Wire)
- The debut of HybridBottle™, The Coca-Cola Company’s
first package in the United States to be made with a mix of up to
50 percent plant-based renewable and recycled PET material
(PlantBottle TM and recycled PET plastic). This innovation builds
on the company’s decade of success with PlantBottle by adding
recycled content alongside plant-based material to reduce the
amount of virgin PET plastic used in the bottle (available
nationally in 20-ounce bottles in mid-2020).
- The expansion of package-less DASANI PureFill water
dispensers with the addition of up to 100 PureFill units across
the country beginning in fall 2019. The additional units are an
evolution of the successful Coca-Cola FreestyleTM platform,
garnering more efficiencies and scale than the previous test
version of PureFill by leveraging the proprietary Coca-Cola
Freestyle technology.
- The introduction of new aluminum cans (launching locally
in the Northeastern United States this fall and expanding to other
regions in 2020) and new aluminum bottles (available in
mid-2020).
- Continued “light-weighting” across the DASANI package
portfolio to support overall efforts to reduce the amount of
virgin PET plastic procured by the Coca-Cola system.
- The addition of “How2Recycle” labels to all DASANI
packages to help educate and encourage consumers to recycle
after use (rolling out starting this fall).
“Today’s announcement is the largest sustainability initiative
in the history of the DASANI brand,” said Lauren King, Brand
Director, DASANI. “It’s rooted in providing sustainable options for
our consumers, while doubling down on our commitment to minimize
our impact on the environment. Over the last decade we’ve been on a
journey to make DASANI more sustainable through new package design
and innovation, and we are now accelerating these efforts in
support of our company’s ambitious goals to significantly reduce
packaging waste around the world by 2030. While there is no single
solution to the problem of plastic waste, the additional package
and package-less options we are rolling out today mark an important
next step in our effort to provide even more sustainable solutions
at scale.”
DASANI has been at the forefront of sustainable innovation since
2009 with the launch of the first fully recyclable bottle made
partially from plants (PlantBottle). In 2018, the brand continued
its sustainability journey by becoming the first major water brand
to debut a package-less water dispensing unit with DASANI PureFill.
Earlier this year, The Coca-Cola Company expanded access to the
PlantBottle IP to encourage industry-wide adoption of
PlantBottle.
“Designing our packages to reduce the amount of raw materials
used and incorporating recycled and renewable content in our
bottles to help drive a circular economy for our packaging is an
important part of our commitment to doing business the right way,”
said Sneha Shah, Group Director, Packaging Innovation, Coca-Cola
North America. “We are working diligently to continually reduce our
overall environmental footprint through smarter package design,
procurement of recycled and renewable materials while continuing to
deliver exceptional consumer experiences.”
DASANI’s actions focus on testing and piloting multiple ways to
deliver products that fit consumers’ preferences and behaviors as
they seek more sustainable solutions in their everyday lives.
DASANI currently plans to remove the equivalent of 1 billion virgin
PET bottles from its U.S. supply chain in the next five years and
will continue to look to expand these efforts.
More information about DASANI’s sustainability journey and
product innovations will continue to be updated on The Coca-Cola
Company’s website as well as on DASANI brand social channels.
About World Without Waste
In 2018, The Coca-Cola Company announced a bold and ambitious
goal: to create a World Without Waste by helping to collect and
recycle the equivalent of a bottle or can for each one it sells by
2030; to significantly increase the amount of recycled materials it
uses in its products to an average of 50 percent by 2030; and to
make all of its packaging recyclable by 2025. To do this, Coca-Cola
is redesigning and rethinking its packaging, and working to help
increase recycling collection rates by simplifying the recycling
ecosystem and inspiring consumers by illustrating the potential
good that can be created from a recycled bottle or cans. For more
information,
https://www.coca-colacompany.com/stories/world-without-waste
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company,
offering over 500 brands in more than 200 countries and
territories. In addition to the company’s Coca-Cola brand, our
portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta,
Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade,
Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly
transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We’re also working to
reduce our environmental impact by replenishing water and promoting
recycling. With our bottling partners, we employ more than 700,000
people, helping bring economic opportunity to local communities
worldwide. Learn more at Coca-Cola Journey at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
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Debbie Ebalobo 646-531-1110
Coca Cola (NYSE:KO)
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