Ipsos Unveils New Look
Paris, July 24th 2019 – Ipsos, the third largest market and
opinion research company in the world, today revealed a new brand
identity and campaign that focuses on the companies and
organisations’ need for reliable data and knowledge-based
decision-making.
With an assertive narrative and bold design, Ipsos highlights
its True Understanding of Society, Markets and People in an era of
relentless change, exponential data and accelerated competition.
The campaign, “Be Sure”, illustrates how clients’ can navigate
easier in a rapid changing world, making faster, smarter and bolder
decisions thanks to the knowledge provided by accurate and relevant
information.
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Its research professionals, analysts and scientists have built
unique multi-specialist capabilities that provide powerful insights
into the actions, opinions and motivations of citizens, consumers,
patients, customers or employees. Ipsos’ 75 business solutions are
based on primary data coming from surveys, social media monitoring,
and qualitative or observational techniques.
Ipsos’ tag-line, “Game Changers”, summarises the company’s
ambition to help its 5,000 clients to navigate more easily the
deeply changing world.
"In our world of rapid change, the need for reliable information
to make confident decisions has never been greater. At Ipsos we
believe our clients need more than a data supplier, they need a
partner who can produce accurate and relevant information and turn
it into actionable truth. This is why our passionately
curious experts not only provide the most precise measurement, but
shape it to provide True Understanding of Society, Markets and
People. To do this we use the best of science, technology and
know-how and apply the principles of security, simplicity, speed
and substance to everything we do. So that our clients can
act faster, smarter and bolder. Ultimately, success comes
down to a simple truth:
YOU ACT BETTER WHEN YOU ARE SURE."
Didier Truchot, Ipsos Chairman and CEO
To view the new brand identity and campaign, visit our website:
https://www.ipsos.com/en-us/about-us
- 190724 - New Ipsos Brand Identity FINAL
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