NORWALK, Conn., July 10, 2019 /PRNewswire/ -- Following
National Dive Bar Day on July 7,
Garth Brooks and Seagram's 7 Crown
will extend the celebration of dive bars everywhere this
summer and will be encouraging responsible drinking, making
sure everyone gets home safely. The American whiskey and the
American icon are encouraging consumers to support their local
watering holes all summer long while enjoying great music and
straightforward, classic drinks—like a 7 & 7—
responsibly.
As part of the celebration, the pair have pledged to
#JoinThePact to never drive impaired, helping
to make our roads safer for everyone. Together, Brooks and
Seagram's 7 Crown have committed to securing 700,000 pledges this
summer, via jointhepact.com, from dive bar patrons across the
country.
Brooks, who recently debuted what is already being called this
summer's anthem "Dive Bar" featuring Blake
Shelton, will be popping up at hometown dives across the
U.S. for impromptu concerts as part of his summer tour.
Fans can tune in to their local country station for tour details
and listen to the new single. And all summer long, Seagram's 7
Crown and Brooks are asking dive bar lovers everywhere to take
action at jointhepact.com, pledging to never drive
impaired, then encourage others to do the same by using
#JoinThePact on Facebook and Twitter.
"Dive bars are all about the people inside of them. These people
are our family…the ones we can talk to about anything and the dive
bar itself is a lot of times, the calm in the storm, our getaway
from the daily grind," said Brooks. "I applaud Seagram's 7 and
share the mission to help our favorite neighborhood hangouts live
to see another day. That's why I urge all my friends to
#JoinThePact and pledge to never drive impaired, so together
we can keep the celebration going all summer long."
Seagram's 7 Crown and Brooks are proud to support Join the Pact,
a global mission to help make our roads safer for everyone by
reducing road-related accidents as a result
of driving impaired. Follow the conversation on Facebook
and Twitter with #JoinThePact, and take the pledge to drink
responsibly at jointhepact.com.
"The dive bar continues to be a great,
come-as-you-are spot to grab a simple drink with
friends. They're approachable and welcoming, a philosophy
shared by Seagram's 7 Crown," said Diageo Brand Director
Jason Sorley. "Garth Brooks' 'Dive Bar' just reinforces the
love and nostalgia we all share for these beloved hangouts, so it
is a privilege to join forces to not only celebrate dive
bars but ensure we can all continue enjoying these places together,
responsibly."
Seagram's 7 Crown is a carefully blended American whiskey aged
in oak with a rich and casual history. The whiskey shares a storied
past with dive bars, as both have been an integral part of American
drinking culture. To learn more about Seagram's 7 Crown, adults 21
and older can visit seagrams7.com or follow the brand on
Facebook and Instagram. And, don't forget to head to your local
dive bar this summer to responsibly enjoy a 7 & 7 and ensure
all our favorite dive bars—and our friends who frequent them— live
to see another day.
About Seagram's 7 Crown
Seagram's 7 Crown is an American icon with a rich heritage dating
back to the 1930s. A blended American whiskey, Seagram's 7 Crown
has a legacy of bringing people together through its easy-to-drink,
smooth liquid. Seagram's 7 Crown is casual, approachable and has a
taste profile that stands the test of time on its own and in its
signature drink, the 7 & 7. For more information, visit
seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7
Crown encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
diageo.com. Visit Diageo's global responsible drinking resource,
DRINKiQ.com, for information, initiatives, and ways to share best
practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About Garth Brooks
Garth Brooks just launched The
Stadium Tour and has already set massive records in the first
nine stadiums they announced. Garth has also now gone
vinyl with a new package titled, LEGACY. During the first pre-sale,
Garth smashed records with 20,000 packages sold in under 18 hours,
that's 420,000 vinyl records. Forbes noted, "To put this in
context, The Beatles were the number-one vinyl artist in 2018
with 321,000 sales over 12 months." Additionally, Garth just
received iHeartRadio's inaugural Artist of the Decade Award at the
iHeartRadio Awards in Los Angeles.
In October of last year, Garth
Brooks sold out the first ever concert at Notre Dame
Football Stadium. The concert, "GARTH: LIVE AT NOTRE DAME!" was filmed for television and aired
December 2nd on CBS. Nearly 14
million watched. On November 20th,
2018 Garth released The Anthology Part III, LIVE. It's a
detailed look at the electrifying concerts of Garth Brooks. Garth
Brooks debuted new music, "Stronger Than Me," at the CMA
Awards. It was a surprise serenade to wife, Trisha Yearwood, that left everyone in
tears.
Garth Brooks has been awarded CMA
Entertainer of the Year six times, a first for any artist. He is
also the first artist in history to receive 7 Diamond awards for
the now seven albums certified by the RIAA at over 10 million album
sales each and remains the No. 1 selling solo artist in U.S.
history certified by the RIAA with over 148 million album sales. He
has received every accolade the recording industry can bestow on an
artist. Garth has been inducted into the International Songwriters
Hall of Fame in New York, the
Nashville Songwriters Hall of Fame, Country Music Hall of Fame and
most recently, the Musicians Hall of Fame. Last year, Garth
finished the three and a half year long, Garth Brooks World Tour
with Trisha Yearwood. Forbes said of
the tour, "Garth Brooks' World Tour
Solidifies His Status As The Best Arena Act Alive." The tour
smashed records previously held by such acts as The Beatles, The
Rolling Stones, and even Garth
Brooks. The tour played 79 cities, 390 concerts with over
100,000 tickets sold in over 20 cities. The tour sold over 6.3
million tickets, making it the biggest North American tour in
history and the biggest American tour in the world.
Garth also has Inside Studio G, a weekly Facebook Live series. It
airs every Monday on Garth's Facebook page at 7 p.m. EST.
You can follow him on Facebook, Twitter and Instagram
@garthbrooks.
For more information please visit garthbrooks.com
Media Contacts
Jason
Sorley
DIAGEO
Jason.D.Sorley@diageo.com
(203) 229-4002
Kait Sheppard
Taylor Global
ksheppard@taylorstrategy.com
(704) 996-3447
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