New Color Collection Offers Paint Palettes With Personality

Date : 06/19/2019 @ 8:07PM
Source : PR Newswire (US)

New Color Collection Offers Paint Palettes With Personality

CLEVELAND, June 19, 2019 /PRNewswire/ -- Sherwin-Williams is announcing the launch of ColorSnap® Color ID, a new collection of eight personality-based color palettes. Color ID was designed to help consumers easily discover and confidently select colors they love for their home.  

Sherwin-Williams ColorSnap Color ID

The new palettes include Creative, Dreamer, Enthusiast, Free Spirit, Minimalist, Naturalist, Nurturer and Trendsetter. Each personality offers 16 colors carefully selected by Sherwin-Williams experts to be used seamlessly together, allowing for countless combinations and a unique, personalized space.  

"Everyone wants their home to feel personal, but when it comes to expressing themselves through paint color, making a decision can feel overwhelming—especially for less-experienced DIYers," said Sue Wadden, director of color marketing for Sherwin-Williams. "Color ID helps these aspiring decorators confidently find the colors that move them, build a palette that feels personalized and watch as their house transforms into their home."

To discover their Color ID, consumers can visit www.SWColorID.com and go through an interactive experience where "their wall" will quiz them on their design preferences or interact with the Color ID in-store display at any of the 4,300+ Sherwin-Williams locations across the U.S. and Canada.

The eight Color ID palettes and corresponding colors are:

Creative
The Creative is a unique and inventive seeker of possibilities. This palette offers bold blues and reds, supplemented with crisp neutrals to create a cohesive yet colorful look.

Anonymous SW 7046

Dill SW 6438

Antiquarian Brown SW 0045

Drift of Mist SW 9166

Auric SW 6692

Extra White SW 7006

Black Magic SW 6991

Homburg Gray SW 7622

Brassy SW 6410

Moscow Midnight SW 9142

Breezy SW 7616

Pussywillow SW 7643

Cavern Clay SW 7701

Silken Peacock SW 9059

Copen Blue SW 0068

Tarnished Trumpet SW 9026

Dreamer
The Dreamer is calm, optimistic and brimming with hope. This palette features primarily neutrals, accented by inspiring pinks and blues, to encourage Dreamers to breathe deeply and enjoy the moment.

Anchors Aweigh SW 9179

Divine White SW 6105

Black Fox SW 7020

Evening Shadow SW 7662

Coral Clay SW 9005

Fleur de Sel SW 7666

Grays Harbor SW 6236

Pure White SW 7005

Moth Wing SW 9174

Repose Gray SW 7015

Pavestone SW 7642

Secret Cove SW 9058

Roycroft Bronze Green SW 2846

Sandbar SW 7547

Stardew SW 9138

Tamarind SW 7538

Enthusiast
Enthusiasts are open-minded and eagerly immerse themselves in everything they do. This palette reflects their passion with saturated shades, including olive, burgundy and mustard.

Butterscotch SW 6377

Niebla Azul SW 9137

Cascades SW 7623

Relentless Olive SW 6425

Cyberspace SW 7076

Rookwood Sash Green SW 2810

Earthen Jug SW 7703

Skyline Steel SW 1015

Griffin SW 7026

Sommelier SW 7595

Indigo Batik SW 7602

Tanbark SW 6061

Leather Bound SW 6118

Wall Street SW 7665

Natural Linen SW 9109

Westhighland White SW 7566

Free Spirit
Free Spirits are unique and daring, walking to the beat of their own drum. This palette is inspired by their worldly, wandering nature and defined by bold blues and greens with balancing tans and pinks.

Chatura Gray SW 9169

Moroccan Brown SW 6060

Cool Beige SW 9086

Mount Etna SW 7625

Fawn Brindle SW 7640

Mountain Road SW 7743

Frostwork SW 0059

Palm Leaf SW 7735

Gorgeous White SW 6049

Pinky Beige SW 0079

Grandiose SW 6404

Rojo Dust SW 9006

Greek Villa SW 7551

Tassel SW 6369

Inkwell SW 6992

Tatami Tan SW 6116

Minimalist
The Minimalist finds joy in simplicity and beauty in all things. This palette has muted blues and grays that make their home an uncluttered retreat in which they can relax and be themselves.

Anew Gray SW 7030

Light French Gray SW 0055

Crushed Ice SW 7647

Magnetic Gray SW 7058

Downing Slate SW 2819

Morris Room Gray SW 0037

Dutch Cocoa SW 6032

Reflection SW 7661

Elephant Ear SW 9168

Silverpointe SW 7653

Essential Gray SW 6002

Snowbound SW 7004

Folkstone SW 6005

Unfussy Beige SW 6043

Krypton SW 6247

Urbane Bronze SW 7048

Naturalist
The Naturalist thrives in fresh air and embraces the outdoors. This palette features soothing blues, greens and yellows to bring the peaceful and calming essence of nature indoors.

Chamois SW 6131

Creamy SW 7012

Dark Night SW 6237

Pewter Green SW 6208

Gossamer Veil SW 9165

Rock Bottom SW 7062

Intellectual Gray SW 7045

Shiitake SW 9173

Lemon Verbena SW 7726

Suitable Brown SW 7054

Natural Tan SW 7567

Unusual Gray SW 7059

Pale Moss SW 9027

Verde Marrón  SW 9124

Pearl Gray SW 0052

Waterloo SW 9141

Nurturer
The Nurturer is compassionate and caring, making them a natural and openhearted host. This palette is filled with warm beiges and comforting greens to make their space welcoming to all.

Alabaster SW 7008

Oyster White SW 7637

Antler Velvet SW 9111

Red Barn SW 7591

Fawn Brindle SW 7640

Sage Green Light SW 2851

Homestead Brown SW 7515

Sea Serpent SW 7615

Illusive Green SW 9164

Sensible Hue SW 6198

Iron Ore SW 7069

Silver Strand SW 7057

Maison Blanche SW 7526

Smoky Blue SW 7604

Mindful Gray SW 7016

Thunder Gray SW 7645

Trendsetter
Trendsetters are confident, inspiring and fashionable—and their home is no different. This palette features trending pinks and botanical greens to showcase their role as a style leader.

Abalone Shell SW 6050

Overjoy SW 6689

Alexandrite SW 0060

Pure White SW 7005

Alpaca SW 7022

Reddish SW 6319

Cerise SW 6580

Rose Colored SW 6303

City Loft SW 7631

Saguaro SW 6419

Cool Avocado SW 9029

Salty Dog SW 9177

Daphne SW 9151

Site White SW 7070

Mink SW 6004

Tricorn Black SW 6258

ColorSnap Color Tools
Color ID is part of ColorSnap, a comprehensive suite of Sherwin-Williams color selection tools, including ColorSnap Match, a device that can scan a piece of furniture or decor and match it to the closest Sherwin-Williams color; ColorSnap AR, which virtually paints your room in real time using augmented-reality technology; and ColorSnap Visualizer for Web and Mobile, a tool that will virtually paint the walls of an uploaded photo.

Learn more about the new ColorSnap Color ID collection and other color selection resources, including a new curated collection of the 48 most popular whites organized by color temperature to simplify finding the perfect shade, at www.Sherwin-Williams.com.

Ask Sherwin-Williams
For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.

Contact:
sherwin-williams@clynch.com
Lauren Cox
612-375-8570
lauren.cox@clynch.com

 

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SOURCE Sherwin-Williams

Copyright 2019 PR Newswire

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