CLEVELAND, June 19, 2019 /PRNewswire/ -- Sherwin-Williams is
announcing the launch of ColorSnap® Color ID, a new
collection of eight personality-based color palettes. Color ID was
designed to help consumers easily discover and confidently select
colors they love for their home.
The new palettes include Creative, Dreamer, Enthusiast, Free
Spirit, Minimalist, Naturalist, Nurturer and Trendsetter. Each
personality offers 16 colors carefully selected by Sherwin-Williams
experts to be used seamlessly together, allowing for countless
combinations and a unique, personalized space.
"Everyone wants their home to feel personal, but when it comes
to expressing themselves through paint color, making a decision can
feel overwhelming—especially for less-experienced DIYers," said
Sue Wadden, director of color
marketing for Sherwin-Williams. "Color ID helps these aspiring
decorators confidently find the colors that move them, build a
palette that feels personalized and watch as their house transforms
into their home."
To discover their Color ID, consumers can visit
www.SWColorID.com and go through an interactive experience where
"their wall" will quiz them on their design preferences or interact
with the Color ID in-store display at any of the 4,300+
Sherwin-Williams locations across the U.S. and Canada.
The eight Color ID palettes and corresponding colors are:
Creative
The Creative is a unique and inventive
seeker of possibilities. This palette offers bold blues and reds,
supplemented with crisp neutrals to create a cohesive yet colorful
look.
|
Anonymous SW
7046
|
Dill SW
6438
|
|
Antiquarian Brown SW
0045
|
Drift of Mist SW
9166
|
|
Auric SW
6692
|
Extra White SW
7006
|
|
Black Magic SW
6991
|
Homburg Gray SW
7622
|
|
Brassy SW
6410
|
Moscow Midnight SW
9142
|
|
Breezy SW
7616
|
Pussywillow SW
7643
|
|
Cavern Clay SW
7701
|
Silken Peacock SW
9059
|
|
Copen Blue SW
0068
|
Tarnished Trumpet SW
9026
|
Dreamer
The Dreamer is calm, optimistic and
brimming with hope. This palette features primarily neutrals,
accented by inspiring pinks and blues, to encourage Dreamers to
breathe deeply and enjoy the moment.
|
Anchors Aweigh SW
9179
|
Divine White SW
6105
|
|
Black Fox SW
7020
|
Evening Shadow SW
7662
|
|
Coral Clay SW
9005
|
Fleur de Sel SW
7666
|
|
Grays Harbor SW
6236
|
Pure White SW
7005
|
|
Moth Wing SW
9174
|
Repose Gray SW
7015
|
|
Pavestone SW
7642
|
Secret Cove SW
9058
|
|
Roycroft Bronze Green
SW 2846
|
Sandbar SW
7547
|
|
Stardew SW
9138
|
Tamarind SW
7538
|
Enthusiast
Enthusiasts are open-minded and
eagerly immerse themselves in everything they do. This palette
reflects their passion with saturated shades, including olive,
burgundy and mustard.
|
Butterscotch SW
6377
|
Niebla Azul SW
9137
|
|
Cascades SW
7623
|
Relentless Olive SW 6425
|
|
Cyberspace SW
7076
|
Rookwood Sash Green
SW 2810
|
|
Earthen Jug SW
7703
|
Skyline Steel SW
1015
|
|
Griffin SW
7026
|
Sommelier SW
7595
|
|
Indigo Batik SW
7602
|
Tanbark SW
6061
|
|
Leather Bound SW
6118
|
Wall Street SW
7665
|
|
Natural Linen SW
9109
|
Westhighland White SW
7566
|
Free Spirit
Free Spirits are unique and daring,
walking to the beat of their own drum. This palette is inspired by
their worldly, wandering nature and defined by bold blues and
greens with balancing tans and pinks.
|
Chatura Gray SW
9169
|
Moroccan Brown SW
6060
|
|
Cool Beige SW
9086
|
Mount Etna SW
7625
|
|
Fawn Brindle SW
7640
|
Mountain Road SW
7743
|
|
Frostwork SW
0059
|
Palm Leaf SW
7735
|
|
Gorgeous White SW
6049
|
Pinky Beige SW
0079
|
|
Grandiose SW
6404
|
Rojo Dust SW
9006
|
|
Greek Villa SW
7551
|
Tassel SW
6369
|
|
Inkwell SW
6992
|
Tatami Tan SW
6116
|
Minimalist
The Minimalist finds joy in
simplicity and beauty in all things. This palette has muted blues
and grays that make their home an uncluttered retreat in which they
can relax and be themselves.
|
Anew Gray SW
7030
|
Light French Gray SW
0055
|
|
Crushed Ice SW
7647
|
Magnetic Gray SW
7058
|
|
Downing Slate SW
2819
|
Morris Room Gray SW
0037
|
|
Dutch Cocoa SW
6032
|
Reflection SW
7661
|
|
Elephant Ear SW
9168
|
Silverpointe SW
7653
|
|
Essential Gray SW
6002
|
Snowbound SW
7004
|
|
Folkstone SW
6005
|
Unfussy Beige SW
6043
|
|
Krypton SW
6247
|
Urbane Bronze SW
7048
|
Naturalist
The Naturalist thrives in fresh air
and embraces the outdoors. This palette features soothing blues,
greens and yellows to bring the peaceful and calming essence of
nature indoors.
|
Chamois SW
6131
|
Creamy SW
7012
|
|
Dark Night SW
6237
|
Pewter Green SW
6208
|
|
Gossamer Veil SW
9165
|
Rock Bottom SW
7062
|
|
Intellectual Gray SW
7045
|
Shiitake SW
9173
|
|
Lemon Verbena SW
7726
|
Suitable Brown SW
7054
|
|
Natural Tan SW
7567
|
Unusual Gray SW
7059
|
|
Pale Moss SW
9027
|
Verde Marrón SW
9124
|
|
Pearl Gray SW
0052
|
Waterloo SW
9141
|
Nurturer
The Nurturer is compassionate and
caring, making them a natural and openhearted host. This palette is
filled with warm beiges and comforting greens to make their space
welcoming to all.
|
Alabaster SW
7008
|
Oyster White SW
7637
|
|
Antler Velvet SW
9111
|
Red Barn SW
7591
|
|
Fawn Brindle SW
7640
|
Sage Green Light SW
2851
|
|
Homestead Brown SW
7515
|
Sea Serpent SW
7615
|
|
Illusive Green SW
9164
|
Sensible Hue SW
6198
|
|
Iron Ore SW
7069
|
Silver Strand SW
7057
|
|
Maison Blanche SW
7526
|
Smoky Blue SW
7604
|
|
Mindful Gray SW
7016
|
Thunder Gray SW
7645
|
Trendsetter
Trendsetters are confident,
inspiring and fashionable—and their home is no different. This
palette features trending pinks and botanical greens to showcase
their role as a style leader.
|
Abalone Shell SW
6050
|
Overjoy SW
6689
|
|
Alexandrite SW
0060
|
Pure White SW
7005
|
|
Alpaca SW
7022
|
Reddish SW
6319
|
|
Cerise SW
6580
|
Rose Colored SW
6303
|
|
City Loft SW
7631
|
Saguaro SW
6419
|
|
Cool Avocado SW
9029
|
Salty Dog SW
9177
|
|
Daphne SW
9151
|
Site White SW
7070
|
|
Mink SW
6004
|
Tricorn Black SW
6258
|
ColorSnap Color Tools
Color ID is part of ColorSnap, a
comprehensive suite of Sherwin-Williams color selection tools,
including ColorSnap Match, a device that can scan a piece of
furniture or decor and match it to the closest Sherwin-Williams
color; ColorSnap AR, which virtually paints your room in real time
using augmented-reality technology; and ColorSnap Visualizer for
Web and Mobile, a tool that will virtually paint the walls of an
uploaded photo.
Learn more about the new ColorSnap Color ID collection and other
color selection resources, including a new curated collection of
the 48 most popular whites organized by color temperature to
simplify finding the perfect shade,
at www.Sherwin-Williams.com.
Ask Sherwin-Williams™
For more than 150
years, Sherwin-Williams has been an industry leader in the
development of technologically advanced paint and coatings. As the
nation's largest specialty retailer of paint and painting supplies,
Sherwin-Williams is dedicated to supporting both do-it-yourselfers
and painting professionals with exceptional and exclusive products,
resources to make confident color selections and expert,
personalized service at its more than 4,300 neighborhood stores
across North America. For more
information, visit sherwin-williams.com. Join Sherwin-Williams on
Facebook, Twitter, Pinterest and Instagram.
Contact:
sherwin-williams@clynch.com
Lauren Cox
612-375-8570
lauren.cox@clynch.com
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SOURCE Sherwin-Williams