Unilever to Buy Skincare Brand Tatcha
June 10 2019 - 2:23PM
Dow Jones News
By Stephen Nakrosis
Unilever NV (UN) said Monday it was acquiring Tatcha, a "leading
prestige skincare brand," in a deal expected to close in the third
quarter of this year.
Financial terms of the deal weren't disclosed.
The Tatcha brand was founded in 2009 by Victoria Tsia, and sells
a variety of beauty products inspired by Japanese skincare
practices, including skincare treatments, lipsticks and
moisturizers.
According to Unilever, Tatcha's products are formulated using
green tea, rice and a type of algae. The company said these three
ingredients are "anti-aging superfoods."
Vasiliki Petrou, Unilever EVP and chief executive Prestige, said
"We are delighted to have Tatcha joining our portfolio of Prestige
brands. Inspired by Japanese pure beauty rituals, Tatcha is one of
the best performing beauty brands in North America, famous for its
exceptional product experience and unique combination of natural
ingredients and high product efficacy."
Unilever also said Tatcha "is distributed through prestige
retailers predominantly in the U.S. and has an outstanding social
media and digital presence."
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
June 10, 2019 14:08 ET (18:08 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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