Pampers Announces Commitment to Provide 5,000 Baby Changing Tables for Installation in Public Restrooms
June 10 2019 - 8:00AM
Business Wire
Donte Palmer, John Legend and Pampers join
forces to drive changing table equality after survey reveals 90% of
dads have gone into a men’s public restroom that has not had a baby
changing table
Picture this … dad is out and about, enjoying quality time with
his baby and the inevitable hits – diaper duty. Cue the search for
a changing table, only for dad to find there’s nowhere for him to
change that stinky booty in the men’s restroom. It’s an all too
familiar story that’s happening across the country, with new
Pampers research revealing that 9 out of 10 dads have gone into a
public restroom that has not had a baby changing table1. Pampers,
the #1 choice of parents2 recognizes dads are more hands-on than
ever and wants to help enable them to take the best care of their
babies. As part of its “Love the Change” campaign, Pampers is proud
to announce they’re providing 5,000 changing tables for public
restrooms across North America by 2021, so more dads and babies can
#LoveTheChange together when they’re out-and-about.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190610005274/en/
In 2018, Donte Palmer started a movement
called #SquatforChange when this photo of him changing his son’s
diaper in a public restroom went viral, leading to a partnership
announced today with Pampers.
Changing table inequality was placed front and center in 2018,
fueled by an image posted on social media of Florida father, Donte
Palmer, with his child in his lap squatting to change his son’s
diaper. Since that post, which garnered national and international
media attention, Palmer has founded #SquatForChange, an
organization committed to arming dads with the proper changing
table resources they need to be hands-on with their children.
Palmer is working with Pampers to champion thousands of dads who
have used social media to voice their desire to see changing table
equality. Musician, activist and Pampers partner, John Legend, will
also help the brand introduce this commitment to hands-on dads.
“I am so excited to play a role in Pampers’ Love the Change
campaign. I love being a hands-on dad, and it is so important that
we acknowledge the active role dads are playing in their babies’
lives,” said John Legend. “Spending time out and about with my kids
is one of the greatest joys in my life, but it’s frustrating when I
am out with Miles and the men’s restroom doesn’t have a baby
changing table. I’m proud to support Pampers as it paves the way
for more inclusive parenting by providing all of us dads out there
with the tools we need to succeed.”
Across the next two years, Pampers – in partnership with Koala
Kare – will identify high-need public locations and provide baby
changing tables for installation in the men’s restrooms. Dads and
babies visiting places such as parks and recreation centers,
community centers and libraries in cities such as Cincinnati,
Dallas, Philadelphia, Detroit, and many others across the U.S. and
Canada, are in line to benefit from Pampers’ commitment. The first
500 locations have already been identified and installation is
expected to be completed over the coming weeks.
“We know that dads want to be able to bond with their children
by taking them out and about, and that means the inevitable
diaper-duty no matter where they are. In many instances today,
instead of it being an easy, straightforward task it’s a moment
that causes angst because the facilities needed are not always
available,” said Andre Schulten, Vice President and General Manager
Baby Care North America, Procter & Gamble. “We are proud to
announce our commitment to provide 5,000 changing tables for
installation in public restrooms by 2021 to help address the
inequality hands-on dads face when it comes to taking care of their
babies.”
Together with Pampers, everyone can play a part in helping dads
and babies continue to #LoveTheChange together by becoming a
Pampers Dadvocate! Share a photo or video of your favorite bonding
moment using #LoveTheChange to contribute toward the provision of
additional baby changing tables for dads across the US &
Canada3.
Watch the new #LoveTheChange video here.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Koala Kare
Koala Kare Products, a Division of Bobrick Washroom Equipment,
Inc. is the leading provider of commercial Baby Changing Stations
and based in Centennial, CO. Koala's familiar "Parent and Child"
brandmark is a comfort to families and a promise of thoughtful
accommodation wherever it appears. Please visit www.koalabear.com
to learn more about the company.
1 According to a recent survey of 200 U.S. parents by Consumer
& Market Knowledge for Pampers2 Based on retail sales3 For
every photo or video share using #LoveTheChange, Pampers will
contribute (up to $50,000) toward additional Koala changing
tables
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190610005274/en/
P&G Baby Care CommunicationsLaura Dressman,
513-482-0619Dressman.lp@pg.comorMSLGROUP (for Pampers)Ani Dietman,
805-709-3122Ani.Dietman@mslgroup.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024