Amazon to Acquire Businesses of Online Ad Company Sizmek
May 31 2019 - 11:50AM
Dow Jones News
By Jeff McCulley
Amazon.com Inc. (AMZN) said Friday it has signed an agreement to
acquire the advertising serving and creating businesses of online
advertising company Sizmek Inc.
"Sizmek and Amazon Advertising have many mutual customers, so we
know how valued these proven solutions are to their customer base,"
the companies said.
Once the deal closes, Sizmek Ad Server and Sizmek Dynamic
Creative Optimization "will operate separately from Amazon
Advertising for the time being," the companies said.
Financial terms weren't disclosed.
Sizmek Inc., which is owned 90% by Vector Capital and 10% by
lender Cerberus Capital Management LP, filed for chapter 11
bankruptcy protection in March.
Write to Jeff McCulley at jeff.mcculley@wsj.com
(END) Dow Jones Newswires
May 31, 2019 11:35 ET (15:35 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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