LOS ANGELES, May 22, 2019 /PRNewswire/ -- BiasSync today
launched its proprietary tool to assess unconscious bias in large
corporations and government agencies. The Los Angeles startup provides organizations and
their leaders with aggregated, actionable data and professional
development content to help lessen the negative impact of
unconscious bias in the workplace. The initial product roll-out
includes assessments for race and gender, and the company is
developing additional assessments relevant to the workplace to be
released over this next year.
"The demand to understand and address unconscious bias has never
been more important to companies, government agencies and
organizations that strive for continuous improvement in the
workplace," said co-founder and CEO Michele
Ruiz. "What we've done is looked at decision making and
practices in the workplace as they pertain to diversity and
inclusion objectives and realized that in most cases there is a
hugely important element missing, and that is understanding
underlying unconscious bias. Most people don't even realize it's a
factor, because they think intellectually they are making the right
decisions, but unconsciously, they are being influenced by factors
and forces that are not talked about, often ignored, and
considerably misunderstood."
"We founded BiasSync because there are scientifically-validated
methodologies to understand unconscious bias and other key
personality measurements which we've built upon to be relevant to
the work environment. No matter what decision makers and company
leaders are doing to address diversity and inclusion as well as
fairness and equality, without the kind of science-based solution
like BiasSync, the work is incomplete and as studies show, very
often ineffective," added Ruiz. "We set out to create
something that solves the lack of data and metrics in most
diversity and inclusion trainings, as well as the challenge to roll
out bias focused professional development content to entire
workforces that educates people in a compelling, positive and
interactive way."
A former Emmy™-winning broadcast journalist and serial
entrepreneur, Ruiz co-founded BiasSync along with former Tinder VP
of Technology Dan Gould, and serial tech entrepreneur Robin Richards. The three founders, who
each come from different entrepreneurial backgrounds, recognized
that there was no effective data-driven bias solution that was
designed to scale for companies of any size in the marketplace.
"Organizations that take data-based action to create a more fair
and respectful workplace are more profitable. We have developed a
proprietary tool—built from multiple scientific methodologies—that
assesses every individual in an organization," said Gould who
serves as President and CTO of BiasSync, leading technology
strategy and product development. "The data provided gives leaders
the information they need to develop an effective roadmap toward a
more cohesive and effective organization. This includes employees
who are more productive, effective and who collaborate better to
solve challenges. These kinds of companies achieve higher employee
retention and lower levels of burnout. And they face fewer
reputational and legal risks."
"Great leaders know that they can't manage what they can't
measure. And we also know that most HR and compliance
training is boring, outdated and consequently ineffective. With
BiasSync, companies now have a real opportunity to improve the
culture of their workplace in a meaningful way," said Richards who
serves as a strategic advisor to the company leaders. "Unconscious
bias is the underlying factor in many problematic cultures— and we
are committed to help companies understand, assess, and measure to
successfully achieve their diversity and inclusion objectives."
Leaders can use the specific, anonymized aggregate information
provided to them to implement meaningful changes and make
measurable improvements that can be tracked over time. The
actionable data BiasSync provides — coupled with compelling,
interactive educational content featuring leading unconscious bias
experts — allows leaders to better reach diversity and inclusion
goals, generate greater innovation, improve their bottom line and
make their companies more competitive.
For more information, contact Eric
Lindbom for BiasSync at 323-497-0151/
elindbom@sbcglobal.net and visit our website at
www.biassync.com.
CONTACT:
Eric Lindbom for BiasSync
323-497-0151/ elindbom@sbcglobal.net
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SOURCE BiasSync