PVH Corp. Announces Marie Gulin-Merle as First-Ever Global Chief Digital Officer
May 10 2019 - 12:30PM
Business Wire
- Newly Created CDO Role Will Lead PVH’s Global
Digital Strategy–
PVH Corp. [NYSE:PVH], one of the world’s largest apparel
companies and owner of iconic brands, including CALVIN KLEIN, TOMMY
HILFIGER, Van Heusen, Speedo, and IZOD, announced today that Marie
Gulin-Merle will assume the newly created role of PVH Chief Digital
Officer (CDO), in addition to her current position as Chief
Marketing Officer, Calvin Klein, Inc.
As Chief Digital Officer, Gulin-Merle will lead PVH’s global
digital strategy and transformation. She will focus on defining and
executing the company’s strategic priorities to drive consumer
engagement and invest in and evolve how it operates by leveraging
technology to be dynamic, nimble and forward-thinking.
“The world becomes increasingly more technology dependent and
the retail landscape continues to change, making the role of CDO
more important than ever to our business success,” said Mike
Shaffer, PVH Chief Operating and Financial Officer. “We believe
this newly created role will fuel our transformation, enable us to
react strategically to new disruptions and position PVH as a leader
while building competitive advantages.”
Gulin-Merle’s responsibilities will include increasing the
company’s digital excellence, leveraging consumer insights and data
capabilities, anticipating channel shifts and leading a digital
council within PVH.
In addition to her role as CDO, she will retain her position as
Chief Marketing Officer, Calvin Klein, Inc., reporting into Steve
Shiffman, CEO of Calvin Klein, Inc. She will continue to focus on
her work as the brand architect, evolving global marketing
platforms and strategically driving consumer engagement.
Since joining PVH, Gulin-Merle has spearheaded important
initiatives including building and aligning information
capabilities with all regions, and upskilling PVH teams through a
Digital Academy. And, working in cooperation with Google,
she has forged a global strategic partnership to lead the industry
in enterprise-level, data-driven marketing using a new ad-tech
platform across PVH brands.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies
in the world. We power brands that drive fashion forward – for
good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY
HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and
Geoffrey Beene brands, as well as the digital-centric True &
Co. intimates brand. We market a variety of goods under these and
other nationally and internationally known owned and licensed
brands. PVH has over 38,000 associates operating in over 40
countries and $9.7 billion in annual revenues. That’s the Power of
Us. That’s the Power of PVH.
*The Speedo brand is licensed for North America and the
Caribbean in perpetuity from Speedo International Limited.
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version on businesswire.com: https://www.businesswire.com/news/home/20190510005381/en/
PVH Corp.Dana PerlmanTreasurer, Senior Vice President, Business
Development and Investor Relations(212)
381-3502communications@pvh.com
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