BARCELONA, Spain, Feb. 28, 2020 /PRNewswire/ -- International
biotech lab LipoTrue S.L has recently collaborated with leading
Chinese cosmetics company Proya Cosmetics
Co., Ltd. (SHA: 603605) to develop core technologies for
Proya's functional cosmetic products according to the technical
cooperation agreement signed between both companies in 2019. As
part of the partnership, LipoTrue S.L is responsible for supplying
active ingredients to Proya. Proya Deep Ocean Energy Wrinkless and
Firming Essence (Proya Ruby Essence), the first new product jointly
developed by the two companies, became available in China in early 2020. With 20 per cent of
ACETYL HEXAPEPTIDE-8 Solution produced by LipoTrue, the product has
shown an extraordinary anti-wrinkle effect.
World-renowned biotech lab LipoTrue
In November 2019, Proya formed a
strategic partnership with well-known Spanish skincare brand
SingulaDerm whereby both companies will establish a joint venture
to explore opportunities in the international high-end anti-aging
market. SingulaDerm has been working closely with LipoTrue, an
internationally famous biotech lab owned by SingulaDerm's founder
Dr. José María García Antón. With over 30 top scientists from the
biotechnology community, each with, on average, at least 10 years
of experience in the field, the lab has been focusing on producing
advanced active ingredients via cutting-edge technology platforms,
including makers of natural plant-based biologics and
biomimetic polypeptides as well as marine biology research and big
data analysis platforms. LipoTrue's Areginine botox has been
used in several of SingulaDerm's products.
Dr. García Antón's cooperation with Proya includes further
in-depth collaborations in developing anti-aging biotechnology and
customizing products for the Chinese market, in addition to Proya's
full responsibility for the operation and management of the
doctor's core brand SingulaDerm in Greater China and Southeast Asia. Proya
Ruby Essence is the first product to be sold as a result of their
cooperation.
About Proya
Over the past few years, Proya, a leading Chinese cosmetics
company that has been committed to expanding in the domestic market
since its inception 16 years ago, has established itself as a
leader in several segments, including moisturizing skincare and
masks, through innovations in sales channels and marketing.
Notably, the company's Bubble Spa Mask has become a model
example in the industry with monthly sales exceeding 100 million
units. Since its public listing in 2017, the company has further
strengthened its competence in research and development while
enhancing its competiveness by strategically investing in the
fields of essence, eye cream, whitening and anti-aging. In
March 2019, Proya established a joint
lab with the Center for Study and Promotion of Algae (CEVA) and
CODIF. Seeing the importance of establishing a global network, a
unified platform, a younger user base and a big data analytics
system as the core of the strategy put forward by its CEO Fang
Yuyou, the firm plans to develop new brands and expand its
portfolio in the wider international market.
With the rapid growth of the Chinese cosmetics market, Chinese
cosmetics companies, with Proya as a representative example, are
expected to continuously push their geographical and technological
boundaries in order to better serve consumers worldwide.
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SOURCE Proya