NEW YORK, Oct. 16, 2019 /PRNewswire/ -- MI VI by Samsara
unveils another round of marketing material with its newest online
video with brand founders Kathy
Ireland and Tommy Meharey.
The launch of the video campaign follows the recent announcement
that MI VI, a men's lifestyle brand by kiWW®, founded by
Kathy Ireland and Tommy Meharey, and Samsara smart luggage have
joined together to create a line of smart luggage that merges
luxury and tech-savvy for today's millennial traveler.
Embed video: https://youtu.be/idfsWQOpxk4
"We're thrilled to launch this new video campaign that conveys
MI VI by Samsara's commitment to bringing sophistication to the
forefront of travel," says Kathy
Ireland, Chair, CEO and Chief Designer of kathy
ireland® Worldwide. "This video reflects our progress with
this newly formed powerful partnership with Samsara, telling a
global audience our brand story and how we compete in the luxury
marketplace."
The video campaign highlights the design of the MI VI by Samsara
smart luggage, showing how the suitcase doubles as an on-the-go
workstation that keeps today's travelers connected and safe with
its IoT technology.
"In a world full of jetsetters that spend more time in the air
or at the gate than in their own living room, this invigorating
video shows how the MI VI by Samsara brand brings an element of
adventure and style to travel, says Atara Dzikowski Co-Founder and
CEO of Samsara Luggage. "Using innovative design and technology to
alleviate some of the stresses associated with travel is key and we
are proud to showcase how our product delivers this in our new
video."
"This striking marketing campaign celebrates travel as a
lifestyle and effectively captures the boldness and confidence of
the brand," says Tommy Meharey, Vice
President, kathy ireland® Worldwide. "Each image tells a
different story about travel, but all show how it can be chic and
cutting-edge with the right suitcase."
Samsara's smart carry-on suitcase was recently named by Forbes
as Best Smart Luggage of 2019, calling it the "it" bag
when it comes to smart luggage. Built with aviation-grade
aluminum, Samsara's smart luggage is not only durable and
fireproof, but also 20% lighter than any other aluminum case on the
market today. The ergonomic design allows the luggage's flat-top
surface to double as a mobile desk. Commensurate with the product's
quality, this suitcase is recyclable for our environmentally
conscious travelers.
Samsara offers customers a way to stay connected without
compromising safety. The current model has a built-in power station
that allows travelers to re-charge laptops and smart phones. The
removable battery complies with TSA regulations allowing customers
to carry-on or check-in luggage without hassle.
Samsara's safety features are unparalleled by any smart suitcase
on the market today. The Samsara phone app sends real-time
notifications to customers when the suitcase is out of range or
opened. Partnered with the two-separate built in combination locks,
this suitcase was made to give travelers the peace of mind they
want to enjoy their travels, whether for work or pleasure.
Samsara continues to become one of the fastest growing smart
luggage brands in the industry, always looking for ways to stay
ahead of the tech curve. The smart luggage company continues to
invest in the development of new and innovative product lines with
improved safety features.
About Samsara
Luggage:
Samsara Luggage recently signed a merger agreement with Darkstar
Ventures Inc. (OTC: DAVC). Samsara is a leading travel and
lifestyle brand that supplies innovative smart luggage to the
global marketplace. Samsara builds brand value for its customers by
combining cutting edge technology with unmatched quality and
innovative design. Samsara Luggage is committed to providing
products that are up to date with the latest technological advances
for its tech-savvy customer base. Samsara recently took its
suitcases worldwide, launching a global sales initiative on Amazon.
For more information visit www.samsaraluggage.com.
About MI VI
MI VI | "Meharey Ireland Six", [pronounced My Six] is a men's lifestyle brand that is
designed to serve the needs of both men and women. MI VI is
developed and inspired by Kathy
Ireland and Tommy Meharey, a
Marine, Millennial and Father, in addition to their other brands,
including I'M1. The initial successful product offering is MI VI by
Samsara smart luggage, which made its debut at the 2019 MTV Video
Music Awards. These exclusive images are Kathy Ireland and Tommy
Meharey with MI VI luggage. MI VI is derived from a phrase
coined by our military "I've got your six", meaning "I've got your
back". With an elegant fusion of modern day aesthetic and robust
masculinity, this brand embodies an unapologetic passion for life
and living it fearlessly. From luxury to everyday necessities, MI
VI has got your back.
About kathy ireland®
Worldwide (kiWW®):
kiWW® is listed as one of the most powerful brands in the world
by License Global Magazine. Kathy Ireland® is named one of the 19
most influential women in licensing by License Global magazine and
according to Fairchild Publications, Kathy Ireland® is one of the
50 most influential people in fashion. Furniture Today names Kathy
one of the most influential leaders in the furniture industry.
Kathy graces the cover of Forbes Magazine twice (2012, 2016). kiWW®
is responsible for billions of dollars in retail sales. kiWW® is
the recipient of multiple awards including several Good
Housekeeping Seals. Kathy and kiWW® support many non-profits
including YWCA Greater Los Angeles, for which she is an Ambassador,
Dream Foundation, Providence Educational Foundation, 911 for
Kids/AEF, and the St. Jude Children's Research Hospital. Kathy is
named an Ambassador for the Elizabeth Taylor AIDS Foundation.
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SOURCE Samsara Luggage Inc; Darkstar Ventures Inc.